Comparison of marketing strategies adopted by real estate developers (Also available on CD) (Record no. 54875)
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| 000 -LEADER | |
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| fixed length control field | 01887nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180822s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | B TH-0739 |
| Item number | MEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Manan (UC2213) |
| 245 #0 - TITLE STATEMENT | |
| Title | Comparison of marketing strategies adopted by real estate developers (Also available on CD) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | a,vii,36p.,CD-ROM |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS<br/>ACKNOWLEDGEMENT ii<br/>ABSTRACT iii<br/>ABBREVIATIONS vii<br/>1. INTRODUCTION 1<br/>1.1 NEED FOR THE STUDY 1<br/>1.2 OBJECTIVES 1<br/>1.3 SCOPE OF THE STUDY 2<br/>1.4 RESEARCH DESIGN 2<br/>1.4.1 Primary Data 2<br/>1.4.2 Secondary Data 2<br/>2. LITERATURE 3<br/>2.1 Real Estate 3<br/>2.2 Real Estate Market of India 3<br/>2.3 Marketing – Real Estate’s Perspective 4<br/>2.3.1 The Real Estate Market System 5<br/>2.3.2 What is a Marketing Strategy? 5<br/>2.4 The Need 6<br/>2.4.1 Case 1: Ahmedabad 6<br/>2.4.2 Case 2: Mumbai 7<br/>2.4.3 Establishing the target market 9<br/>2.4.4 Customers v/s Influencers 10<br/>2.5 The Supply 10<br/>3. DATA COLLECTION AND ANALYSIS 12<br/>3.1 Methodology of Data Collection 12<br/>3.2 Calculation of Sample Size 13<br/>3.3 Case Studies 13<br/>3.4 Questionnaire Responses 14<br/>3.4.1 Affordable Housing Sector (Developer Interview Responses) 14<br/>3.4.2 Affordable Housing Survey (Consumer Affordability) 16<br/>3.4.3 HIG/HNI Housing Sector (Developer Interview Responses) 17<br/>3.4.4 HIG/HNI Housing Sector (Consumer Perception Survey) 19<br/>3.5 Methodology of Analysis 22<br/>3.6 Analysis 23<br/>3.6.1 Affordable Housing Sector – Analysis 23<br/>3.6.2 HIG/HNI Housing Sector – Analysis 25<br/>3.6.3 Unsold Inventories: Findings 28<br/>3.7 Government Inputs 29<br/>4. CONCLUSION/INFERENCES 30<br/>4.1 Proposition of Marketing Campaign 30<br/>4.2 Conclusion 32<br/>REFERENCES 33<br/>ANNEXURE 34<br/>Questionnaire 1: CONSUMER SURVEY 34<br/>Questionnaire 2: DEVELOPER INTERVIEW 35<br/><br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah, Anish (Guide) |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | 2013 Batch |
| 891 ## - Topic | |
| Topic | FT-UG |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | Faculty of Technology | CEPT Library | CEPT Library | 22/08/2018 | Faculty of Technology | B TH-0739 MEH | 019796 | 22/08/2018 | 22/08/2018 | Thesis |