Understanding the contribution of store space planning on customer behaviour creating an optimal experience (Also available on CD) (Record no. 50498)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01302nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180516s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | A TH-1125 |
| Item number | LAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lavsi, Mansi |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding the contribution of store space planning on customer behaviour creating an optimal experience (Also available on CD) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v,117p.,CD-ROM |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENT Introduction Aim Objectives Need for study Methodology Scope and Limitations 1. BRANDING 1.1. Creation of a Brand 1.2. Brand Identity 1.3. Brand Positioning 1.4. Cult Brands 2. HISTORY 2.1. Retailing 2.1.1. World History 2.1.2. Retailing in India 2.1.3. Retailing in Ahmedabad 2.2. Consumer India 3. THE CONSUMER 3.1. Based on Socio-Economic Class 3.2. Based on Perception 3.3. Based on Culture 3.3.1. The Indian Consumer 4. THE RETAIL ENVIRONMENT 4.1. Planning 4.1.1. Layout 4.1.2 Zoning 4.1.3. Types of Layouts 4.1.4. Circulation 4.2. Creating Spaces 4.2.1. Design Elements 4.2.2. Importance of Change 4.3. Visual Merchandising and Display 4.3.1. Store fronts 4.3.2. Display Settings 5. CASE STUDIES 5.1. The Raymond Shop, C.G Road 5.2. Zaveri and Co., C.G Road 5.3. BoConcept, Gulbai Tekra 6. CONCLUSION 7. BIBLIOGRAPHY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah, Niraj (Guide) |
| 891 ## - Topic | |
| Topic | 2007 Batch |
| 891 ## - Topic | |
| Topic | FA-UG |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 13/03/2014 | Faculty of Architecture | A TH-1125 LAV | 011939 | 18/05/2018 | 18/05/2018 | Thesis |