Managerial economics : economics tools for today's decision makers (Record no. 49120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02280 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386873286 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4033 |
| Item number | KEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keat, Paul G. & Others |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial economics : economics tools for today's decision makers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,601,ivp. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS <br/>Preface xix<br/>About the Authors xxv<br/>Chapter 1. Introduction 1<br/>Chapter 2. The firm and Its Goals 20<br/>Chapter 3 Supply and Demand 40<br/>Appendix 3A. The Mathematics of Supply and Demand 67<br/>Chapter 4. Demand Elasticity 70<br/>Appendix 4. Applications of Supply and Demand 104<br/>Chapter 5. Demand Estimation and Forecasting 118<br/>Appendix 5A The Demand for white Zinfandel in Los Angeles 171<br/>Appendix 5B. Understanding Consumer Behavior Through Testing 179<br/>Chapter 6. The Theory and Estimation of Production 184<br/>Appendix 6A. The Production of Services 224<br/>Appendix 6B. The Multiple-Input Case 235<br/>Appendix 6C. Expressing the Production Function with the Use of Calculus 246<br/>Chapter 7. The Theory and Estimation of Cost 252<br/>Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function 295<br/>Appendix 7B. The Estimation of Cost 299<br/>Appendix 7C. Interview with a Supply Chain Management Executive 310<br/>Chapter 8. Pricing and Output Decisions: Perfect Competition and Monopoly 314<br/>Appendix 8A. The Use of Calculus in Pricing and Output Decisions 346<br/>Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) 348<br/>Chapter 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 362<br/>Chapter 10. Special Pricing Practices 393<br/>Chapter 11. Game Theory and Asymmetric Information 437<br/>Chapter 12. Capital Budgeting and Risk 467<br/>Appendix 12A. The Value of a Corporation 513<br/>Chapter 13. The Multinational Corporation and Globalization 515<br/>Chapter 14. Government and Industry: Challenges and Opportunities for Today’s Manager 539<br/>Chapter 15. Managerial Economics in Action 565<br/>Appendix A. Statistical and Financial Tables 581<br/>Index 597<br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 39296 |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | General |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | CEPT Library | CEPT Library | 26/11/2018 | Baroda Book Corporation | 594.00 | 1 | 658.4033 KEA | 019357 | 15/12/2018 | 09/12/2018 | 699.00 | 21/05/2018 | Book |