Role of window and in store display in integrating brand identity in designing retail space (Softcopy is also available) (Record no. 48888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02002nam a22001577a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | I TH-0372 |
| Item number | MAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Makwana, Tanvi (UI2710) |
| 245 ## - TITLE STATEMENT | |
| Title | Role of window and in store display in integrating brand identity in designing retail space (Softcopy is also available) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii,135p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS<br/>Acknowledgement<br/>(i) Introduction<br/>- Aim & Objectives<br/>- Research questions<br/>- Study framework<br/>- Scope and Limitation<br/>Chapter I: Retailing and Branding<br/>1.1 Retailing 5. <br/>1.1.1 Retail in India <br/>1.1.2 Retail formats <br/>1.2 Brands and Branding 8. <br/>1.2.1 Elements of a Brand <br/>1.2.2 Brand Identity <br/>1.2.3 Brand Positioning & Communication <br/>1.2.4 Customer Targeting<br/>1.3 Types of Brand 13. <br/>1.3.1 Based on Products <br/>1.3.2 Based on Brand Positioning, Pricing, <br/>Targeting and Accessibility<br/>Chapter II: ‘Space’ in Retail stores<br/>2.1 What is Space? 19. <br/>2.1.1 Designing Spaces<br/>2.2 Retail Spaces 20.<br/>2.3 Retail Atmospherics 21.<br/>Chapter III: Window Display: A Key Interface in Retail Space<br/>3.1 History, Evolution and Current trends of Window Display 25.<br/>3.2 Types of Window Display 27. <br/>3.2.1 According to location <br/>3.2.2 According to its size and style <br/>3.2.3 According to presentation techniques <br/>3.2.4 Window displays for brand advertising <br/>3.2.5 According to product display<br/>3.3 Designing Effective Window Display 31. <br/>3.3.1 Basic Elements <br/>3.3.2 Characteristics of Window Display <br/>3.3.3 Principles of Composition<br/>Chapter IV: In-store: Layout and Display systems<br/>4.1 Store Layouts 41. <br/>4.1.1 Types of Layout <br/>4.1.2 Focal points, Walkways and Positioning<br/>4.2 Display systems 44. <br/>4.2.1 Floor fixtures <br/>4.2.2 Wall fixtures<br/>Chapter V: Case Studies<br/>I. Max 50.<br/>II. Colorplus 66.<br/>III. Diesel 84.<br/>IV. Burberry 104.<br/>Analysis<br/>I. Comparative Analysis 121.<br/>II. Customer Survey 127.<br/>Conclusion <br/>Bibliography<br/><br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Utpal (Guide) |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | FD-UG |
| 891 ## - Topic | |
| Topic | 2010 Batch |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Design | CEPT Library | CEPT Library | 13/03/2018 | Faculty of Design | I TH-0372 MAK | 018807 | 13/03/2018 | 13/03/2018 | Thesis |