City branding : (Record no. 41783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 10299 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230241855 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 307.760688 |
| Item number | DIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dinnie, Keith Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | City branding : |
| Remainder of title | theory and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Palgrave MacMillan |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,239p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS<br/>Foreword xiii<br/>Preface xv<br/>Acknowledgements xvi<br/>Notes on the Contributors xvii<br/>Part ITheory I<br/>Chapter IIntroduction to theTheory of City Branding 3<br/>Keith Dinnie<br/>Introduction 3<br/>Brand architecture and brand attributes 4<br/>A network approach 5<br/>Sustainability 6<br/>Summary 7<br/>Chapter 2 Branding the City as an Attractive Place to Live 8<br/>Andrea Insch<br/>Introduction 8<br/>City branding - Relevance to residents 9<br/>Resident satisfaction -The ultimate outcome of city branding 10<br/>Implementation of city branding for resident satisfaction 11<br/>Summary 14<br/>Chapter 3 City Branding and Inward Investment 15<br/>Alan C. Middleton<br/>Introduction 15<br/>Cities as brands16<br/>Brand role in attracting inward investment 18<br/>Toronto, Canada - 'New York run by the Swiss1 20<br/>Toronto's economy 21<br/>Toronto's business base 21<br/>The key ingredient: A diverse, educated workforce 22<br/>Investment in Toronto 23<br/>Summary 25<br/>Chapter 4 City Branding and theTourist Gaze 27<br/>Gert-Jan Hospers<br/>Introduction 27<br/>Cities and the tourist gaze 27<br/>A city's image carriers 29<br/>Lessons for city branders 31<br/>Helsinki and Barcelona 33<br/>The imageability of Helsinki 33<br/>The tourist gaze on Barcelona 33<br/>Summary 34<br/>Chapter 5 City Brand Partnerships 36<br/> Sicco van Gelder<br/>Introduction 36<br/>Involving the stakeholders 36<br/>Tourism 37<br/>Private sector 37<br/>Government policy 37<br/>Investment and immigration 37<br/>Culture and education 38<br/>The people 38<br/>The principles of effective partnership 38<br/>1. Inclusive and representative 39<br/>2. Long-term commitment 39<br/>3. Shared vision 40<br/>4. Sharing responsibility 40<br/>5. Trusting each other 40<br/>6. Aligned and engaged 40<br/>7. Communicating as one 41<br/>8. Taking'on-brand'decisions and actions 41<br/>9. Making 'on-brand' investments 41<br/>10. Willingness to evaluate impact and effectiveness 42<br/>Creating the city brand partnership 42<br/>Summary 43<br/>Chapter 6 City Branding and Stakeholder Engagement 45 <br/>John P. Houghton and Andrew Stevens<br/>Introduction 45<br/>Why stakeholder engagement matters 46<br/>How to engage stakeholders successfully 48<br/>Tensions and challenges 50<br/>Summary 52<br/>Chapter 7 Paradoxes of City Branding and Societal Changes Can-Seng Ooi 54<br/>Introduction 54<br/>City branding and societal changes 56<br/>Paradox I - Being equally special 57<br/>Paradox 2 -The bottom-up and top-down tension 58 Paradox 3 - Differing residents' and non-residents' interpretations 60<br/>Summary 61<br/><br/><br/><br/><br/>Chapters City Branding through Food Culture: Insights 62 from the Regional Branding Level Richard Tellstrom<br/>Introduction 62<br/>The old and the new relationship between place and food 63<br/>Political food branding 63<br/>Commercial use of branded regions 66<br/>Cultural use of political and commercial branding 68<br/>Summary 69<br/>Chapter 9 City Branding through New Green Spaces 70 Jared Braiterman<br/>Introduction 70<br/>Context 72<br/>The role of streets 74<br/>From roof gardens to vertical gardens 75<br/>Recovering rivers and urban bays 76<br/>How to make green space a competitive urban advantage 77<br/>Set ambitious goals 77<br/>Take the park outside the gate 78<br/>Build zero waste government buildings and streets 79<br/>Support residents and non-governmental entities 79<br/>Summary 80<br/>Chapter 10 Online City Branding 82 Magdalena Florek<br/>Introduction 82<br/>Websites as communicators of city brand identity 84<br/>City branding via the blogosphere 85<br/>Social networks and interactive city brand-building 87<br/>Place branding in three-dimensional virtual environments 89<br/>Email as a component of city brand strategy 90<br/>Summary 90<br/>Part II Cases 91<br/>Chapter I I Introduction to the Practice of City Branding 93 Keith Dinnie<br/>Introduction 93<br/>Addressing the challenges that city brands face 93<br/>Clarifying identity and image 94<br/>The importance of tangible evidence 95<br/>Hosting events 96<br/>Partnership working 96<br/>Creativity, innovation and boldness 97<br/>Repositioning the city brand 98<br/>Summary 98<br/><br/>Chapter 12 The City Branding of Accra 99<br/> Anthony Ebow Spio<br/> Introduction 99<br/>The growing role of Accra and modernization efforts 99<br/>A destination for international conferences 101<br/>Challenges to Accra's city branding 102<br/>Lack of clear identity and image 102<br/>Limited financial resources 102<br/>Government interference 103<br/>'A New Accra for a Better Ghana' 103<br/>Summary 104<br/>Chapter 13 The City Branding of Ahmedabad 106<br/> Satish K. Nair<br/>Introduction 106<br/> Ahmedabad's growth 107 <br/>Gujarat's major branding exercise 107<br/>Vibrant Gujarat: Global Investors' Summit 107<br/>Vibrant Gujarat 2011: An exercise in rebranding and 108 <br/>repositioning the state<br/>Marketing Vibrant Gujarat to the world 108 <br/>Recent developments of significance in Ahmedabad 109<br/> Leveraging Ahmedabad's unique features and its recent pace 110<br/>of development Summary I I I<br/>Chapter 14 Athens City Branding and the 2004 Olympic Games <br/> Maria Fola 112<br/>Introduction I 12<br/>Bidding for the 2004 Olympic Games 112<br/>Balancing the old with the new I 13<br/>The logo I 14<br/>The slogan I 14<br/>The mascots I 14<br/>Traditional landmarks and modern architecture I 15<br/>The Opening Ceremony 115<br/>The impact of the Games on the image of Athens I 16<br/>Summary I 17<br/>Chapter 15 The City Branding of Barcelona: A Success Story Juan Cor/os Belloso 118<br/>Introduction I 18 The city branding of Barcelona: A success story I 19<br/>1. The branding of Barcelona grounded in a profound 119 transformation of the city<br/>2. The vision and leadership of the municipal leaders 119<br/>3. The involvement and participation of civil society 120<br/>4. The key role of the 1992 Olympic Games 120<br/>5. The unique and differentiated identity of the city 121<br/>6. Creativity, innovation, and boldness as a common denominator 121<br/>From the 1992 Olympic Games to the present day 122<br/>Summary 123<br/>Chapter 16 Branding Budapest 124 <br/> Gyorgy Szondi<br/>Introduction 124<br/>Challenges of branding Budapest 124<br/>Branding concepts 125<br/>City brands as communities 127<br/>An events-centered approach 128<br/>Budapest city brand research and measurement 128<br/>Summary 130<br/>Chapter 17 Chongqing's City Branding: The Role of Graphic 131 Design Freeman Lau and Angelica Leung<br/>Introduction 131<br/>The graphic designer as researcher 133<br/>Chongqing: 3,000 years of history and a population of 30 million 133<br/>What does a city mean to you? 134<br/>Look to the past for inspiration 136<br/>The final design 136<br/>Summary 137<br/>Chapter 18 Edinburgh: Scotland's Inspiring Capital 138 Kenneth Wardrop<br/>Introduction 138<br/>City of Edinburgh brand repositioning 138<br/>Collaboration with key stakeholders 141<br/>Destination Edinburgh Marketing Alliance 143<br/>Tracking and managing perceptions of the Edinburgh brand 146<br/>Summary 149<br/>Chapter 19 The Hague, International City of Peace and Justice: 150 A Relational Network Brand Bengt-Arne 8. F. Hulleman and Robert Covers<br/>Introduction 150<br/>Conceptualization 151<br/>The Hague as a relational network brand 153<br/>A 3-concept perspective on The Hague's city brand 155<br/>Summary 156<br/>Chapter 20 Brand Hong Kong 157 <br/>Grace Loo, Saumya Sindhwani, Caijing and Theresa Loo<br/>Introduction 157<br/>Management of Brand Hong Kong 157<br/>Tourism 158<br/>Culture and creativity 159<br/>investment 160<br/>People 160<br/>Products and services 161<br/>Summary 161<br/>Chapter 21 Kuala Lumpur: Searching for the Right Brand 162 Ghazali Musa and T. C. Melewar<br/>Introduction 162 <br/>Defining city branding 162<br/> Place branding efforts of Kuala Lumpur 163 <br/>Creation of the city of knowledge through development and 165<br/>improvement of infrastructure and services Branding the city for tourism development and internal 166<br/>audiences<br/>What is the brand of Kuala Lumpur? 167 <br/>Summary 168<br/>Chapter 22 Branding Lisbon - Defining the Scope of the 169 <br/>City Brand joao Ricardo Freire<br/>Introduction 169 <br/>Brand Lisboa eVale doTejo 171 <br/>Brand Lisboa versus city of Lisbon 172 <br/>Summary 173<br/>Chapter 23 Montevideo City Branding 175<br/> Pablo Hartmann<br/>Introduction 175<br/> The importance of tourism for Uruguay and for the city 175<br/>of Montevideo<br/>The Montevideo tourist brand:'Discover Montevideo' 177 <br/>Summary 178<br/>Chapter 24 Branding New York City -The Saga of 179<br/> 'I Love New York' Peggy R. Bendel<br/>Introduction 179 <br/>New York's multifarious identity 179 <br/>The 'Big Apple' and 1 Love New York' campaigns 180 <br/>Summary 183<br/>Chapter 25 Paris as a Brand 184 Jean-Noel Kapferer<br/>Introduction ' 184 Cities are in direct competition 184<br/> Building blocks of the city brand: Flagship products, salient 185<br/>communications, and people<br/>City image and country image: What are the links? 186 Can cities be managed as brands? 187 Brand or slogan? 188 Summary 188<br/>Chapter 26 Seoul City Branding:The Case of Seoul's 190 International Brand Communication You Kyung Kirn and Peter Eung-Pyo Kim<br/>Introduction 190<br/> The marketing history of Seoul Metropolitan Government 190<br/> Pre-2006: Initial promotional activities 191<br/> 2006:The first year of integrated marketing communication 191 <br/>2007:The transformation of Seoul's overseas marketing 192<br/> 2008: Historic increase in Seoul's marketing budget 193<br/> 2009: New global positioning for Seoul's city brand 195<br/> Summary 197<br/>Chapter 27 The City Branding of Sydney 199 <br/>Geoff Parmenter<br/>Introduction 199<br/>Sydney in 2008 199<br/>Branding Sydney 200<br/>Creating a brand model for Sydney 201<br/>Sydney in 2010 203<br/>Summary 205<br/>Chapter 28 SuperflatTokyo: City of Secret Superlatives 206 <br/>Roland Kelts<br/>Introduction 206 <br/>Welcome to Tokyo - Hybrid city 208 <br/>Tokyo's brand impresario 208<br/>Chapter 29 The City Branding of Wollongong 213 <br/>Greg Kerr, Gary Noble and John Glynn<br/>Introduction 213<br/>The city of Wollongong 213<br/>The need for the image campaign 214<br/>The resourcing phase 215<br/>The concepting phase 216<br/>The implementation phase 217<br/><br/>Reflections of stakeholders 217<br/>Success of Wollongong's campaign 219<br/>Summary 219<br/>References 221<br/> Index 235<br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 41310 |
| 890 ## - Country | |
| Country | USA |
| 891 ## - Topic | |
| Topic | FM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Management | CEPT Library | CEPT Library | 14/07/2015 | 11 | 2304.00 | 16 | 16 | 307.760688 DIN | 014237 | 23/02/2023 | 04/02/2023 | 3292.00 | 02/07/2015 | Book |