Facebook marketing (Record no. 40274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 10436 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118147832 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | TRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Treadaway, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Facebook marketing |
| Remainder of title | an hour a day |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2012 |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Place of publication, distribution, etc | Canada |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,338p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | CONTENT<br/>Introduction<br/>Chapter 1 Welcome to the Post-Social Era<br/>The Humble Beginnings of Social Marketing-' <br/>Online Services<br/>Emergence of the World Wide Web Search and the Decline of Banner Ads The Rise of Google and Click-Through Ads<br/>The Emergence of Social Networks<br/>Emergence of Facebook<br/>The Social Media Revolution Takes Over<br/>The Technology Evolution<br/>Novelty Gone in the Post-Social Era<br/>Ubiquitous Social Context Curated Social Experiences<br/> Evolving Social Etiquette and Expectations<br/>Shifts in Usage Patterns<br/>Dramatically Increasing Business/Marketing Investment Democratization of Community Management<br/>Immature Yet Critically Important Legal Frameworks Summary<br/>Chapter 2 Understanding Social Media and Facebook<br/>Social Networks, Social Media, and the Social<br/>Graph Defined26<br/>The Social Landscape 2012 27<br/>Seven (Plus Two) Truths of Social Networks 31<br/>Facebook, the Evolving Organism 35<br/>Facebook Basics 37<br/>Account Setup 37<br/>Friending , . 38<br/>The News Feed 40<br/>Campaign Ideas 43<br/>What You Want: Viral Marketing 46<br/>Other Opportunities in Social Networking 48<br/>Chapter 3 Marketing and Business Success on Facebook<br/>Right-Brain vs. Left-Brain Thinking<br/>Overview of Social Marketing Metrics<br/>Marketing Metrics and Your Organization<br/>Defining Your Facebook Presence<br/>Understanding Who Your Customers Are Mapping Customer Needs to Effective Tactics<br/>Your Social Media "Product" <br/>What You'll Get in Return: The Hard and Soft Benefits of Social Media<br/>Specific Applications of Facebook Marketing<br/>Your Facebook To-Do List <br/>Set Up Campaign<br/>Procure Content<br/>Update Content<br/>Track Metrics<br/>Analyze and Revise<br/>Revise: Set Up Campaign, Take Two<br/>Chapter 4 Month 1: Create the Plan and Get Started 71<br/>Week 1: Lay the Groundwork 72<br/>Monday: Set Project Goals 72<br/>Tuesday: Analyze Stakeholder Needs 73<br/>Wednesday: Analyze Customer Needs 74<br/>Thursday: Determine Work Roles 76<br/>Friday: Set or Review Social Media Policy 77<br/>Week 2: Draft and Present the Plan 79<br/>Monday: Research Best Practices and Success Stories 80<br/>Tuesday: Assess the Social Media Activity of Competitors 81<br/>Wednesday: Assign Metrics 82<br/>Thursday: Set Reporting Strategy 84<br/>Friday: Present the Plan 84<br/>Week 3: Establish a Presence with the Facebook<br/>Profile and Friends. 85<br/>Monday/Tuesday: Learn about Data in the Facebook Profile<br/>and Security Settings 86<br/>Wednesday: Decide How You'll Use Your Facebook Profile 89<br/>Thursday: Set Up Your Profile and Make Friends for Consumer Campaign 91<br/>Friday: Repurpose a Profile for Business 95<br/>Week 4: Use Basic Facebook Features to Promote Yourself . . 97<br/>Monday: Post Status Updates 97<br/>Tuesday/Wednesday: Share Links, Events, Photos, and Videos 100<br/>Thursday: Install Third-Party Apps 101<br/>Friday: Understand Other Aspects of the Facebook Platform 101<br/>Chapter 5 Month 2: Establish Your Corporate Presence with Pages 101<br/>Week 1: Research Pages, and Set Up Your Own. 104<br/>Monday: Observe a Successful Facebook Fan Page 104<br/>Tuesday: Become a Fan of Successful Fan Pages 108<br/>Wednesday: Complete the Fan Page Checklist 109<br/>Thursday: Set Up Your Page 110<br/>Friday: Add Design Elements 114<br/>Week 2: Determine Your Content Strategy 115<br/>Monday: Develop a "Product Strategy" for Content 115<br/>Tuesday: Talk with Colleagues about the Use/Reuse of Content 116<br/>Wednesday: Set Editorial Policy for Content 117<br/>Thursday/Friday: Perform Your Content Audit 119<br/>Week 3: Add and Experiment with Content. 120<br/>Monday: Publish Content to the Wall 120<br/>Tuesday: Correct an Erroneous or Embarrassing Post 121<br/>Wednesday: Post Videos and Photos 121<br/>Thursday: Experiment with Content 122<br/>Friday: Fill Your Presence with Content and People <br/>Week 4: Promote and Engage 126<br/>Monday: Promote on Facebook and the Web 126<br/>Tuesday: Promote Offline 128<br/>Wednesday: Follow Engagement Best Practices 129<br/>Thursday: Build Your Page Culture 130<br/>Friday: Spark Engagement 130<br/>Week 5: Monitor and Modify the Plan 132<br/>Monday/Tuesday: Reassess Your Progress 132<br/>Wednesday: Get Help Where You Need It 133<br/>Thursday/Friday: Produce the First Reports and<br/>Analysis on Your Progress 135<br/>Chapter 6 Month 3: Create Demand with Facebook Advertising 137<br/>Week 1: Learn the Basics of Facebook Advertising. 138<br/>Monday: Review Opportunities in Facebook Advertising 138<br/>Tuesday: Choose Success Metrics 140<br/>Wednesday/Thursday/Friday: Create Your First Ads , 142<br/>Week 2: Build the Dashboard and Collect Data 149<br/>Monday: Know What Data Can Tell You 149<br/>Tuesday: Make Final Decisions about Your Data<br/>Reporting Cadence 150<br/>Wednesday: Set Up and Populate the Dashboard 151<br/>Thursday: Understand Moving Averages 152<br/>Friday: Back Up Your Dashboard 154<br/>Week 3: Refine Your Campaign Using A/B and<br/>Multivariate Testing 154<br/>Monday: Learn the Basics of A/B and Multivariate Testing 155<br/>Tuesday: Understand the Basics of Great Ad Copy 156<br/>Wednesday: Create Ad Variations 161<br/>Thursday: Judge Ad Performance 162<br/>Friday: Educate Stakeholders on the Process 166<br/>Week 4: Analyze and Adjust the Campaign 167<br/>Monday: Perform Basic Analysis of a Campaign 167<br/>Tuesday: Recalibrate Advertising 168<br/>Wednesday: Review and Spice Up Your Dashboard 170<br/>Thursday: Analyze Your Numbers Further with Moving Averages 170<br/>Friday: Review Your Work with Advertising and Start Anew 173<br/>Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177<br/>Groups for Business. 178<br/>Find and Join Groups 179<br/>Create Your Own Group 180<br/>Facebook Default Apps 182<br/>Third-Party Apps . 184<br/>Social Plugins 185<br/>Create Your Own App 190<br/>Best Practices for Apps 192<br/>Hire a Programmer 194<br/>Manage a Development Project 195<br/>Monetize Your App 200<br/>The Future: Applications on Mobile Devices 200<br/>Facebook Mobile for Business 202<br/>Chapter 8 The Analytics of Facebook 203<br/>Keep Score with Metrics and Monitoring 204<br/>Measure Your Facebook Marketing with Insights 205<br/>New Insights 206<br/>Old Insights 212<br/>Insights for App Developers 213<br/>The Importance of Derivative Statistics . 214<br/>Advanced Statistical Analysis . 215<br/>When the Standard Facebook Experience Isn't<br/>Quite Enough: Landing Pages 226<br/>Conduct Tests for Greater Results 227<br/>Chapter 9 Addressing Common Marketing Problems 231<br/>My Fan Page Won't Grow, and My Fans Can't<br/>See My Content. 232<br/>Creating Appropriate Content for International Audiences 236 Managing Negative Comments and Feedback 241<br/>Can't Measure, Determine ROI, or Understand Metrics 243<br/>Reach Business Customers on Facebook. 245<br/>Seven Keys to Successful B2B Marketing on Facebook 246<br/>Migrate Fans from One Page to Another . 248<br/>Moving Forward with the Migration 249<br/>Converting Places and Profiles to Pages and Combining Them 251<br/>Low Response Rates for Facebook Advertising 251<br/>Chapter 10 Unique Facebook Marketing Scenarios 255<br/>Businesses Appealing to Tourists. 256<br/>Religious Organizations 259<br/>Government. 264<br/>Nonprofits 268<br/>Education 272<br/>Startups 274<br/>Chapter 11 Facebook in the Future 277<br/>Question 1: Walled Garden? 278<br/>Question 2: Privacy?. 280<br/>1 Question 3: Personal Data? 283<br/>Question 4: Facebook Pages 286<br/>Question 5: Gamification? 289<br/>Question 6: F-Commerce? 290<br/>Question 7: Facebook Mobile 290<br/>Question 8: Businesses on Facebook?. 292<br/>Question 9: Third-Party Apps?. 294<br/>Question 10: Monetizing? 296<br/>Question 11: How to Stay #1? 297<br/>Question 12: Coming Trends? 299<br/>Question 13: Biggest Threat? 301<br/>Perry Marshall's Crystal Ball for Facebook<br/>and Social Media. 304<br/>Biographies 305<br/>Appendix A: Recommended Resources 309<br/>People, Blogs, and Businesses to Follow 310<br/>Facebook Page Template, Design, and App Providers. 311<br/>Advanced Facebook Marketing Solutions 311<br/>Facebook Contest and Promotion App Providers 311<br/>Facebook Analytics Service Providers 311<br/>Facebook App Development 311<br/>Appendix B: Roles and Responsibilities 313<br/>Job Functions 314<br/>Vendors vs. Employees 315<br/>Use In-House Staff 316<br/>Get Help from a Vendor or Consultant 316<br/>Glossary , 319<br/>Index 327<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Mari |
| 890 ## - Country | |
| Country | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Architecture | CEPT Library | CEPT Library | 25/09/2014 | Infibeam.com | 1443.00 | 3 | 1 | 658.872 TRE | 013113 | 29/06/2017 | 21/03/2017 | 1443.00 | 28/08/2014 | Book | Bill No.DT-140825-2194-0044 Dt.25/08/2014 |