We are like that only : understanding the logic of consumer India (Record no. 37259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01178nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 067099944X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 745.4442 |
| Item number | BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | We are like that only : understanding the logic of consumer India |
| Medium | Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Penguin Books India (P) Ltd. |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,281p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Foreword by C.K. Prahalad ix Preface xii Acknowledgements, xv 1 made for India 1 2 the mixed messages from Consumer India 13 3 why bother with Consumer India? 31 4 understanding Consumer India's demand structure55 5 just how much purchasing power does Consumer India actually have? 81 6 schizophrenic India 107 7 demographic, psychographic and social determinants of consumption 127 8 how to read and predict change in Consumer India 153 9 cultural foundations of Consumer India 173 10 young India, woman India: a closer look 193 11rural Consumer India 221 12 understanding the 'bottom of the pyramid Consumer India 237 13 winning in the Indian market 253 Afterword by N.R. Narayana Murthy 271 Bibliography 275 Index 277 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44360 |
| 890 ## - Country | |
| Country | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Architecture | CEPT Library | CEPT Library | 14/10/2011 | Book Shelf | 499.00 | 5 | 2 | 745.4442 BIJ | 008743 | 27/04/2023 | 14/04/2023 | 30/08/2013 | Book | Status:Catalogued;Bill No:11/000272 |