Strategic marketing management : concepts and cases an Indian context. (Record no. 32154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8172400829 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khurana, Rakesh |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : concepts and cases an Indian context. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Global Business Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,257p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entwicklungsländer |
| -- | Marketing--Management |
| -- | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ravichandran, A. N. |
| 890 ## - COUNTRY | |
| -- | India |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Technology | CEPT Library | CEPT Library | Constru,Project Mngt | 08/03/1999 | 658.8 KHU | B01147 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued |