Rural marketing book (Record no. 29590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01231nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177225588 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80091732 |
| Item number | KAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap, Pradeep |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Biztantra |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,354p.,VCD |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS: Foreword xix Note from rural marketing agencies association of India (RMAAI) xx Acknowledgements xxi 1. The call of rural India 1 2. Rural marketing environment 8 3. The rural economy : a reality check 27 4. Rural consumer behavior 54 5. Rural market research 86 6. Targeting, segmenting and positioning 100 7. Product strategy 125 8. Pricing strategy 156 9. Distribution strategy 172 10. Communication strategy 207 11. Innovation in rural markets 254 12. Financial services 270 13. The future of rural marketing 282 Appendices 289 Appendix A : Data Tables Section II : Data on rural infrastructure 307 Section III : Data on market infrastructre 315 Section IV : Data on market dynamics 319 Section V : Data on media 332 Appendix B : VCD 340 Contents on VCD Glossary 342 Abbreviations 344 Bibliography 346 Index 351 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management science |
| -- | Marketing -- India |
| -- | Rural industries -- India |
| -- | Marketing -- Inde |
| -- | Industrie rurale -- Inde |
| -- | Rural industries. |
| -- | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Street-railroads -- Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Urban transportation -- Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Local transit -- Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trolley buses -- Developing countries. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raut, Siddhartha |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 28/02/2010 | Himanshu Book Co. | 379.00 | 658.80091732 KAS | 006065 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued;Bill No:101201 |