New products management (Record no. 24101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01595nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071289232 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 745.2068 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crawford, Merle |
| 245 ## - TITLE STATEMENT | |
| Title | New products management |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw Hill International Book Co. |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 576p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS PART 1 Overview and Opportunity Identification/Selection3 1 The Strategic Elements of Product Development5 2 The New Products Process 26 3 Opportunity Identification and Selection: Strategic Planning for New Products60 PART 2 Concept Generation93 4 Creativity and the Product Concept 95 5 Finding and Solving Customers' Problems125 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping 150 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques167 PART 3 Concept/Project Evaluation187 8 The Concept Evaluation System189 9 Concept Testing 209 10 The Full Screen237 11 Sales Forecasting and Financial Analysis255 12 Product Protocol 283 PART 4 Development307 13 Design311 14 Development Team Management338 15 Product Use Testing 368 PART 5 Launch391 16 Strategic Launch Planning 394 17 Implementation of the Strategic Plan 429 18 Market Testing 452 19 Launch Management482 20 Public Policy Issues505 APPENDIXES A Sources of Ideas Already Generated 532 Other Techniques of Concept Generation539 C The Marketing Plan549 D Guidelines for Evaluating a New Products Program 555 INDEX 559 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44185 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benedetto, Anthony Di |
| 890 ## - Country | |
| Country | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Architecture | CEPT Library | CEPT Library | 28/03/2012 | Book Plaza | 1944.90 | 2 | 745.2068 CRA | 009460 | 24/11/2017 | 17/11/2017 | 30/08/2013 | Book | Status:Catalogued;Bill No:2011/CRB/991 |