Marketing warfare. (Record no. 22204)

MARC details
000 -LEADER
fixed length control field 00344nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0452258618
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 ## - TITLE STATEMENT
Title Marketing warfare.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York,London etc
Name of publisher, distributor, etc. Penguin Books Ltd.
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent viii,222p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element femme -- condition
-- Competition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cities and towns--Growth
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
890 ## - COUNTRY
-- United States
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Public note
        Faculty of Technology CEPT Library CEPT Library Constru,Project Mngt 09/03/1999 1 658.8 RIE B01111 14/11/2013 28/10/2013 30/08/2013 Book Status:Catalogued
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