Marketing research (Record no. 22200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01654nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 813170937X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,665p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENT : PREFACE xxi CHAPTER 1: INTRODUCTION TO MARKETING RESEARCH2 CHAPTER 2: THE MARKETING RESEARCH PROCESS22 CHAPTER 3: THE MARKETING RESEARCH INDUSTRY40 CHAPTER 4: DEFINING THE PROBLEM AND DETERMINING RESEARCH OBJECTIVES 84 CHAPTER 5: RESEARCH DESIGN114 CHAPTER 6: USING SECONDARY DATA AND ONLINE INFORMATION DATABASES 144 CHAPTER 7: STANDARDIZED INFORMATION SOURCES176 CHAPTER 8: OBSERVATION, FOCUS GROUPS, AND OTHER QUALITATIVE METHODS200 CHAPTER 9: SURVEY DATA-COLLECTION METHODS232 CHAPTER 10: MEASUREMENT IN MARKETING RESEARCH268 CHAPTER 11: DESIGNING THE QUESTIONNAIRE298 CHAPTER 12: DETERMINING HOW TO SELECT THE SAMPLE328 CHAPTER 13: DETERMINING THE SIZE OF A SAMPLE362 CHAPTER 14: DATA COLLECTION IN THE FIELD, NONRESPONSE ERROR, AND QUESTIONNAIRE SCREENING390 CHAPTER 15: BASIC DATA ANALYSIS: DESCRIPTIVE STATISTICS420 CHAPTER 16: GENERALIZING A SAMPLE'S FINDINGS TO ITS POPULATION AND TESTING HYPOTHESES ABOUT PERCENTS AND MEANS452 CHAPTER 17: TESTING FOR DIFFERENCES BETWEEN TWO GROUPS OR AMONG MORE THAN TWO GROUPS484 CHAPTER 18: DETERMINING AND INTERPRETING ASSOCIATIONS AMONG VARIABLES520 CHAPTER 19: REGRESSION ANALYSIS IN MARKETING RESEARCH558 CHAPTER 20: THE MARKETING RESEARCH REPORT: PREPARATION AND PRESENTATION 596 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 01/10/2008 | Ashok Prakashan Mandir | 395.00 | 2 | 658.83 BUR | 004306 | 29/06/2015 | 30/12/2014 | 30/08/2013 | Book | Status:Catalogued;Bill No:SAL/156 |