Marketing as strategy : understanding the CEO's agenda for driving growth and innovation (Record no. 22178)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01007nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591392101 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,270p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS: Foreword by Philip Kotlervii Prerace xi ONE From Marketing as a Function to Marketing as a Transformational Engine 1 TWO From Market Segments to Strategic Segments 27 THREE From Selling Products to Providing Solutions 55 FOUR From Declining to Growing Distribution Channels 87 FIVE From Branded Bulldozers to Global Distribution Partners 115 SIX From Brand Acquisitions to Brand Rationalization 147 SEVEN From Market-Driven to Market-Driving 177 EIGHT From Strategic Business Unit Marketing to Corporate Marketing 211 Notes 247 Index259 About tke Author269 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | City planning |
| -- | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social work administration -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health services administration -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Transportation -- India -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administration publique (Science) -- Inde. |
| 890 ## - COUNTRY | |
| -- | United Kingdom |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 13/12/2009 | Book Plaza | 695.00 | 4 | 3 | 658.8 KUM | 005553 | 01/12/2022 | 03/10/2022 | 30/08/2013 | Book | Status:Catalogued;Bill No:IN268 |