Internet marketing (Record no. 17504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00894nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8171394132 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8020285 |
| Item number | NAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nayak, Akshayakumar |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Jnanada Prakashan |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,317p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Foreword (v) 1. Introduction to Internet Marketing 1 2. Theories of Internet Marketing 17 3. Marketing on the Internet 72 4. Internet Marketing Standards 101 5. Online Marketing Strategies 131 6. Advertising and Marketing 171 7. The Idea of Internet Business 219 8. International Business and the Internet 227 9. Theory of Relationship Marketing 249 10. Internet and E-marketing Technology 265 11. Internet Integration in Business Marketing 278 Further Reading 306 Index 111 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chiranjeev, Avinash |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 03/04/2011 | Jai Book Distributors | 950.00 | 1 | 3 | 658.8020285 NAY | 007726 | 26/11/2018 | 01/10/2018 | 30/08/2013 | Book | Status:Catalogued;Bill No:315 |