Fundamentals of graphic design (Record no. 12262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01602nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940373825 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.6 |
| Item number | AMB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ambrose, Gavin |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of graphic design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Switzerland |
| Name of publisher, distributor, etc. | AVA Publishing SA |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | AVA academia series |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Contetns 4 How to get the most out of this book 6 Introduction 8 1 Graphic design as a discipline 10 What is graphic design? 12 What is a graphic designer? 14 Group structures and working methods 16 Graphic design today 22 2 Influences and creative elements 24 Graphic design: art or craft? 26 Industrialisation 28 Technology 32 Typography 38 Consumerism 44 Identity and branding 46 Social responsibility 56 Modernism and postmodernism 58 Nostalgia and rhetoric 64 Semiotics 66 Vernacular 70 3 The graphic design process 72 The brief 74 Articulating design 76 Sources of inspiration 78 Design as problem solving 80 Creative thinking 84 Wit and humour 86 Layers of meaning 90 Development and experimentation 92 Art direction 96 Prototyping 98 Commissioning art 102 4 Delivering the message 108 Print 110 Direct mail 116 Information design 118 Packaging 120 Screen design 122 Environmental design 126 5 Procuring work 138 Self-promotion 140 Portfolios 146 6 The production process 148 Basic tools 150 Specialist colour 156 File formats 160 Printfinishing 162 Appendix 177 Glossary 178 Index 190 Acknowledgements 192 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Paul |
| 890 ## - COUNTRY | |
| -- | Switzerland |
| 891 ## - TOPIC | |
| -- | School of Interior Design, CEPT Uni. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Design | CEPT Library | CEPT Library | 08/08/2011 | International Book Traders | 1674.10 | 39 | 36 | 741.6 AMB | 008087 | 12/11/2024 | 25/10/2024 | 30/08/2013 | Book | Status:Catalogued;Bill No:IBT-433 |