Free market madness : why human nature is at odds with economics - and why it matters (Record no. 12127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01516nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1422126099 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | UBE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ubel, Peter A. |
| 245 ## - TITLE STATEMENT | |
| Title | Free market madness : why human nature is at odds with economics - and why it matters |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,257p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Preface vii Acknowledgmentsxiii Part I: Maximizing Our Best Interests by Expanding Our Waistlines? ONE The Invisible Hand Meets the Unconscious Brain 3 TWO Is the Obesity Epidemic a Consequence of Rational Choices? 13 Part II: The Rise of Behavioral Economics and Soft Paternalism THREE Bank Tellers, Fighter Pilots, and the Limits of Rationality 33 FOUR Cashews, Coffee Mugs, and the Birth of Behavioral Economics 47 FIVE Kinder, Gentler Paternalism 65 Part III: Unconscious Appetites and Expanding Waistlines SIX Irrational Tastes and Bottomless Soup Bowls79 SEVEN Impulsive Behavior and the Battle Between Our Current and Future Selves 91 Part IV: Irrationality at Home, Office, and Hospital EIGHT Spacious Lawns and Long Commutes 115 NINE Risky Feelings and Cigarette Breaks129 TEN The Price of Life and the Cost of Health Care 151 ELEVEN Marketing and the Science of Persuasion 171 TWELVE Balancing Liberty and the Pursuit of Well-Being 191 THIRTEEN Can Government Combat Obesity Without Becoming a Nanny State? 205 Notes 227 Index 241 About the Author 257 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic development |
| -- | Free enterprise |
| -- | Human behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cartography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Remote sensing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Thematische Kartografie |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fernerkundung |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Indien |
| 890 ## - COUNTRY | |
| -- | United States |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 29/11/2009 | Book Plaza | 995.00 | 1 | 658.8 UBE | 005548 | 09/05/2023 | 20/02/2023 | 30/08/2013 | Book | Status:Catalogued;Bill No:IN268 |