Elements of graphic design : space, unity, page architecture and type
White, Alex W.
Elements of graphic design : space, unity, page architecture and type - Ed.3 - New York Allworth Press 2022 - vii,231p.
Contents
Space, Unity, Page Architecture, and Type
Preface vi
Introduction 1
Sect 1 Space
Essay 1 A little bit of entertainment, please! Niklaus Troxler 16
Essay 2 I am an interpreter Geray Genrer 18
Chap 1 Space is emptiness 21
Chap 2 Symmetry and asymmetry 43
Chap 3 The historical development of space: six timelines 57
Sect 2 Unity
Essay 3 How do you create a cannabis brand worthy of a legend? Ashley Schofield 74
Chap 4 Unity and space 79
Chap 5 The seven design components 89
Sect 3 Page Architecture
Essay 4 Of cats, music, and graphic design Fons Hickmann 116
Essay 5 How graphic design is integrated with business strategy Brian D. Miller 118
Chap 6 The page as visual structure 121
Chap 7 Connecting elements and pages 145
Sect 4 Type
Essay 6 Design thinking and leadership Max Shangle 160
Essay 7 Ten questions about copyright Tad Crawford 162
Chap 8 Listening to type 165
Chap 9 Typographic technicalities 177
Chap 10 Display and text type 193
Glossary 218
Bibliography 223
Designer's checklist 224
Index 226
Colophon 230
Credits 230
9781621537595
741.6108 / WHI
Elements of graphic design : space, unity, page architecture and type - Ed.3 - New York Allworth Press 2022 - vii,231p.
Contents
Space, Unity, Page Architecture, and Type
Preface vi
Introduction 1
Sect 1 Space
Essay 1 A little bit of entertainment, please! Niklaus Troxler 16
Essay 2 I am an interpreter Geray Genrer 18
Chap 1 Space is emptiness 21
Chap 2 Symmetry and asymmetry 43
Chap 3 The historical development of space: six timelines 57
Sect 2 Unity
Essay 3 How do you create a cannabis brand worthy of a legend? Ashley Schofield 74
Chap 4 Unity and space 79
Chap 5 The seven design components 89
Sect 3 Page Architecture
Essay 4 Of cats, music, and graphic design Fons Hickmann 116
Essay 5 How graphic design is integrated with business strategy Brian D. Miller 118
Chap 6 The page as visual structure 121
Chap 7 Connecting elements and pages 145
Sect 4 Type
Essay 6 Design thinking and leadership Max Shangle 160
Essay 7 Ten questions about copyright Tad Crawford 162
Chap 8 Listening to type 165
Chap 9 Typographic technicalities 177
Chap 10 Display and text type 193
Glossary 218
Bibliography 223
Designer's checklist 224
Index 226
Colophon 230
Credits 230
9781621537595
741.6108 / WHI