Design elements : color fundamentals a graphic style manual for understanding how color affects design
Sherin, Aaris
Design elements : color fundamentals a graphic style manual for understanding how color affects design - Beverly Rockport Publishers 2012 - 160p.
Contents
Introduction: Color in Design 7
Chapter 1 Communicating with Color 9
What Is Color?
Theory in Practice
Choosing a Color Palette
Color Systems
Chapter 2 Form and Space 49
Form and Space
Elements of Design
Color and Image
Type in Color
Chapter 3 Meaning and Emotion 77
Color and Psychology
Mood and Symbolism
Culture and Place
Aspects of Color
Color as Identifier
Chapter 4 Organizing with Color 113
Catching a Viewer’s Attention
Series and Structure
Infographics
Layouts
Color in Motion and Media
Chapter 5 Rules for Working with Color 143
Color Quick Start
Ten Rules for Working with Color
Real-Life Exceptions
Strategies for Working with Clients
Contributors 156
Index 158
Acknowledgments 160
About the Author 160
9781592537198
741.018 / SHE
Design elements : color fundamentals a graphic style manual for understanding how color affects design - Beverly Rockport Publishers 2012 - 160p.
Contents
Introduction: Color in Design 7
Chapter 1 Communicating with Color 9
What Is Color?
Theory in Practice
Choosing a Color Palette
Color Systems
Chapter 2 Form and Space 49
Form and Space
Elements of Design
Color and Image
Type in Color
Chapter 3 Meaning and Emotion 77
Color and Psychology
Mood and Symbolism
Culture and Place
Aspects of Color
Color as Identifier
Chapter 4 Organizing with Color 113
Catching a Viewer’s Attention
Series and Structure
Infographics
Layouts
Color in Motion and Media
Chapter 5 Rules for Working with Color 143
Color Quick Start
Ten Rules for Working with Color
Real-Life Exceptions
Strategies for Working with Clients
Contributors 156
Index 158
Acknowledgments 160
About the Author 160
9781592537198
741.018 / SHE