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Visual identities Tr. by Pierre Van Osselaer and Alec McHoul

Floch, Jean Marie

Visual identities Tr. by Pierre Van Osselaer and Alec McHoul - New York Continuum Pub. 2000 - vii,179p.

Contents
Acknowledgements vi
Introduction: from design to 'bricolage' 1
1. Waterman and its doubles 9
2. IBM and Apple's logo-centrism 33
3. Michel Bras: telling how tastes talk 63
4. Chanel changing: the total look 85
5. Epicurean Habitats 116
6. Opinel: intelligence at knifepoint 145
References 172
Index 175

ISBN: 9780826447395

Dewey Class. No.: 741.601 / FLO

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