Mau MC24 : Bruce Mau's 24 principles for designing massive change in your life and work
Mau, Bruce
Mau MC24 : Bruce Mau's 24 principles for designing massive change in your life and work - London Phaidon Press 2020 - 511,ip.
First inspire, design is leadership, lead by design. Inspiration is the foundation of design
without it, nothing happens ; Design is leadership: a methodology for inspiring action ; We all have the power to inspire if we do what it takes ; The manifesto offers leaders a powerful technique for creating inspiration ; The making of an incomplete manifesto ; The massive change project ; Design for the welfare of all of life ; Write your personal manifesto...in the next three minutes
Begin with fact based optimism. To undertake the challenges we face today we have no choice but to be optimistic ; Design is optimism in action ; The world is becoming a better place (slowly) ; To engage the future, we must face the facts of human progress ; Fact-based optimism is not utopian ; Even our greatest problems are offset by new opportunities ; We must be critical, not cynical ; An interview with David Byrne ; Solving the problems of complexity require us to move forward, not backward ; An interview with Kent Matinussen
Always search for the worst. The biggest problems create the biggest opportunities ; The bottom of the pyramid is rich in possibility ; Case study #1: The Aravind Eye Care system ; Case study #2: iBOT, the stair-climbing wheelchair ; Case study #3: Jaipur rugs ; An interview with Emilio Méndez ; The Mayan ritual
Quantify and visualize, seeing is believing. Change can
and must
be quantified ; According to Edward Tufte, "Above all else, show the data" ; Design is a journey form data, through analysis, to solution and impact ; Seeing is believing: visualization makes data accessible to everyone ; Designing the invisible means designing the numbers ; Increasingly, qualitative information can be both quantified and visualized ; Data will help us by Jonathan Harris ; Quantify and visualize your own life
We are not separate from or above nature. We are not the masters of nature: we are its stewards ; This changes everything: A new Copernican revolution ; We must understand that life is a constant experiment ; What we thought we owned is almost identical to us ; Our view of our place in nature has material consequences ; Design is also part of nature ; For the first time, we must consider the welfare of all of life on the planet ; Case study: Biomuseo, the world's first museum of biodiversity ; Islands of intelligence in a sea of stupidity
Design for the power double double. Human capacity x human quantity = massive change ; Capacity growth has been consistently accelerating throughout history ; Population growth = talent growth ; The power double double requires universal access ; Technology alone does not produce the power double double ; The power double double applies globally and locally ; Individual consumption x population growth = massive impact ; There is no way to reverse the global demand for a better life ; We won't get out of this alive if we go it alone ; The public will increasingly demand sustainability ; Massive challenge creates massive opportunity Think forever, design for perpetuity. Think long term, and put life at the center ; Technology enables us to do more with less ; We must design for perpetuity
not just sustainability ; Designing for perpetuity means designing for "net positive" : solutions that produce life ; Nature is rich in models of designing for perpetuity ; Case study: Emeco, firstly, let's make things that last: an interview with Gregg Buchbinder, CEO ; When we "run the numbers," we can project what we are doing into the future ; Two letters to a child of the future
Design your own economy. Designers allocate resources
therefore, design is the economy ; Designing the culture is designing the economy: an interview with Zita Cobb ; Money is a design tool: you can sketch with money ; The old way isolates discrete problems, keeping them apart from the total economy ; Theo old way separates input from output, and product form waste ; The new way of design engages a total ecology of inputs and outputs ; Designing the sourcing optimizes the product and the economy ; Design economies are regions of life experience transformed by applied design
Sketch: hey everybody lets fail! Sketching is the cheapest way to change the world ; Start form the place of not knowing ; Prototypes are sketches ; Fail faster: the heart of design is learning ; Sketching is a practice: iteration frees you from perfection ; Sketching: everybody can do it ; Here's how to sketch
Think like you are lost in the forest. Being lost in the forest is a feeling and a mind-set ; Purpose-driven, experience-based, entrepreneurial learning ; Process your environment like your life depends on it ; Designers are entrepreneurs, and entrepreneurs are designers ; This one method has limitless applications ; The power of the lost-in-the-forest method
Be whole brain creative, its at talent and a skill. Everything we design demands the synthesis of art and science ; Whole-brain creativity is a talent and a skill ; Design demands whole-brain thinking ; To creative massive change, we must change our brains ; Build renaissance teams to achieve maximum brain balance ; Design as a practice of whole-brain education ; It's (never) too late ; The great intersection ; Design is the art of science
Compete with beauty. Beauty now! Create beauty to compete in a world of quantification ; Beauty for all: the fundamentals that everyone can learn ; Beauty now: Special extra mysterious magical immeasurable ; Prosperity for all: headline exhibition at EDIT (Expo for Design Innovation and Technology), Toronto, 2017 Design for all the senses. We live the life we design ; To design for all the senses, start by closing your eyes ; Design the sound for emotional impact ; Design for the sense of time ; Design for our animal sense of smell ; Design for taste to maximize the sense of connection ; Design for the sense of touch and movement ; Orchestration is the big idea, the challenge, and the practice ; Design the full bandwidth of the medium of LIVE
Rise above the noise. Focus your mind and resources to rise above the din of competition ; Signal vs. noise: You can measure the relationship ; Are you adding signal or noise? ; Hubbub: there is more and more noise ; The power of noise ; Above the noise, you can be heard and see from a long way off ; There are only two ways to get above the noise ; Find one thing to do
and take it to extremes
Design the time of your life. Time is the neglected business of design ; Time has become the ultimate source of value ; Designing the story gives meaning to time ; The history of designing time: from Marey and Muybridge to the Matrix ; Designing the time from street to seat ; For the time of your life practice the generosity of selfishness
Design the difference, not the object. Whatever you create becomes invisible over time ; Like no one else, Bowie understood the lifespan of his own identity ; The difference curve describes a universal law ; Beware the single iteration ; To master the difference curve, you must design the Delta ; Designing the object is not enough: design the difference sequence ; 100 logos. 1,000 colors
Design the platform for constant design. The real design is a metadesign
a platform for continuous improvement ; The platform creates a circle of learning through iterative design ; The automobile industry is a sinister model of the platform for constant design ; Cities are urban platforms
and the greatest design accomplishment of human society ; Freedom within a framework drives continuous innovation ; New media platforms provide creative freedom within a framework of rules ; Freedom in a framework
an equation of constants and variable ; A robust platform enables more participants to contribute creatively
Scale for impact. Think in billions ; Our new problems are the problems of success ; The rich and the poor are all mixed up ; We have been warned
and warned again ; Was Malthus wrong
or merely premature ; The population challenge itself is the measure of the opportunity ; When we scale for impact, we discover that everything matters ; The case of Coke Design the invisible. The reality of internal combustion is invisible ; Our assumptions about design have been wrong: design is not primarily visual ; To design the invisible, we must recover the unity of function and form ; The new challenge of invisible design creates a major opportunity ; Design is not a state: it's a flow ; Forget the styling: the design of your car is out of sight ; Our world is rich in stunning examples of invisible design
and some tragic ones
Design the new normal. Social norms drive behavior ; To inspire massive change, we must understand how change actually happens ; Most decisions are driven by emotion, not reason ; Pioneers often go about creating change the wrong way ; To help people embrace change, reinforce stability ; "SNAP" is a simple matrix for designing massive change ; Design the environment that stimulates change ; An interview with Michael Crow
Design what you do to tell your story. Design what you do to tell the story you want to known for ; The age of opacity is over: welcome to the new age of transparency ; When image and reality part company, trust collapses ; Run the numbers: your accounting department knows what you are doing ; Close your corporate social-responsibility (CSR) department ; Beware the new opacity
transparency rules regardless
New wicked problems demand new wicked teams. The knowledge paradox: the scale of the universe is a function of our sphere of knowledge ; The complex problems we face today don't fit neatly into the old disciplines ; Knowledge has exploded beyond the grasp of any single individual ; Collaboration is a method that can be learned ; Rule #1: Develop deep expertise ; Rule #2: Cultivate curiosity ; Rule #3: Listen ; Rule #4: Be willing to lead ; Rule #5: Be willing to follow ; Rule #6: Maintain an outlier perspective ; Rule #7: Express your imagination
Those who do, teach, get out there and do. We love the world and our children ; Diverse synthesis is the operating system for the future ; Designing, learning, and teaching is a way of being ; To design is to teach, and to teach is to design ; The doing is the teaching ; MC24 teaches the potential of massive change
Work on what you love. When you align your passion with your output, you create maximum value ; Like love, the work is real and it happens in real time ; Real work needs optimism, passion, and beauty ; A strange image ; Put out a pure signal, so that the right people can find you ; Protect your freedom and avoid compromise at all costs ; Design your organization to align people with their passion ; The lounge act ; Columbia College commencement address
9781838660505
Antiquities
Industrial design
Bruce Mau Design
741.6092 / MAU
Mau MC24 : Bruce Mau's 24 principles for designing massive change in your life and work - London Phaidon Press 2020 - 511,ip.
First inspire, design is leadership, lead by design. Inspiration is the foundation of design
without it, nothing happens ; Design is leadership: a methodology for inspiring action ; We all have the power to inspire if we do what it takes ; The manifesto offers leaders a powerful technique for creating inspiration ; The making of an incomplete manifesto ; The massive change project ; Design for the welfare of all of life ; Write your personal manifesto...in the next three minutes
Begin with fact based optimism. To undertake the challenges we face today we have no choice but to be optimistic ; Design is optimism in action ; The world is becoming a better place (slowly) ; To engage the future, we must face the facts of human progress ; Fact-based optimism is not utopian ; Even our greatest problems are offset by new opportunities ; We must be critical, not cynical ; An interview with David Byrne ; Solving the problems of complexity require us to move forward, not backward ; An interview with Kent Matinussen
Always search for the worst. The biggest problems create the biggest opportunities ; The bottom of the pyramid is rich in possibility ; Case study #1: The Aravind Eye Care system ; Case study #2: iBOT, the stair-climbing wheelchair ; Case study #3: Jaipur rugs ; An interview with Emilio Méndez ; The Mayan ritual
Quantify and visualize, seeing is believing. Change can
and must
be quantified ; According to Edward Tufte, "Above all else, show the data" ; Design is a journey form data, through analysis, to solution and impact ; Seeing is believing: visualization makes data accessible to everyone ; Designing the invisible means designing the numbers ; Increasingly, qualitative information can be both quantified and visualized ; Data will help us by Jonathan Harris ; Quantify and visualize your own life
We are not separate from or above nature. We are not the masters of nature: we are its stewards ; This changes everything: A new Copernican revolution ; We must understand that life is a constant experiment ; What we thought we owned is almost identical to us ; Our view of our place in nature has material consequences ; Design is also part of nature ; For the first time, we must consider the welfare of all of life on the planet ; Case study: Biomuseo, the world's first museum of biodiversity ; Islands of intelligence in a sea of stupidity
Design for the power double double. Human capacity x human quantity = massive change ; Capacity growth has been consistently accelerating throughout history ; Population growth = talent growth ; The power double double requires universal access ; Technology alone does not produce the power double double ; The power double double applies globally and locally ; Individual consumption x population growth = massive impact ; There is no way to reverse the global demand for a better life ; We won't get out of this alive if we go it alone ; The public will increasingly demand sustainability ; Massive challenge creates massive opportunity Think forever, design for perpetuity. Think long term, and put life at the center ; Technology enables us to do more with less ; We must design for perpetuity
not just sustainability ; Designing for perpetuity means designing for "net positive" : solutions that produce life ; Nature is rich in models of designing for perpetuity ; Case study: Emeco, firstly, let's make things that last: an interview with Gregg Buchbinder, CEO ; When we "run the numbers," we can project what we are doing into the future ; Two letters to a child of the future
Design your own economy. Designers allocate resources
therefore, design is the economy ; Designing the culture is designing the economy: an interview with Zita Cobb ; Money is a design tool: you can sketch with money ; The old way isolates discrete problems, keeping them apart from the total economy ; Theo old way separates input from output, and product form waste ; The new way of design engages a total ecology of inputs and outputs ; Designing the sourcing optimizes the product and the economy ; Design economies are regions of life experience transformed by applied design
Sketch: hey everybody lets fail! Sketching is the cheapest way to change the world ; Start form the place of not knowing ; Prototypes are sketches ; Fail faster: the heart of design is learning ; Sketching is a practice: iteration frees you from perfection ; Sketching: everybody can do it ; Here's how to sketch
Think like you are lost in the forest. Being lost in the forest is a feeling and a mind-set ; Purpose-driven, experience-based, entrepreneurial learning ; Process your environment like your life depends on it ; Designers are entrepreneurs, and entrepreneurs are designers ; This one method has limitless applications ; The power of the lost-in-the-forest method
Be whole brain creative, its at talent and a skill. Everything we design demands the synthesis of art and science ; Whole-brain creativity is a talent and a skill ; Design demands whole-brain thinking ; To creative massive change, we must change our brains ; Build renaissance teams to achieve maximum brain balance ; Design as a practice of whole-brain education ; It's (never) too late ; The great intersection ; Design is the art of science
Compete with beauty. Beauty now! Create beauty to compete in a world of quantification ; Beauty for all: the fundamentals that everyone can learn ; Beauty now: Special extra mysterious magical immeasurable ; Prosperity for all: headline exhibition at EDIT (Expo for Design Innovation and Technology), Toronto, 2017 Design for all the senses. We live the life we design ; To design for all the senses, start by closing your eyes ; Design the sound for emotional impact ; Design for the sense of time ; Design for our animal sense of smell ; Design for taste to maximize the sense of connection ; Design for the sense of touch and movement ; Orchestration is the big idea, the challenge, and the practice ; Design the full bandwidth of the medium of LIVE
Rise above the noise. Focus your mind and resources to rise above the din of competition ; Signal vs. noise: You can measure the relationship ; Are you adding signal or noise? ; Hubbub: there is more and more noise ; The power of noise ; Above the noise, you can be heard and see from a long way off ; There are only two ways to get above the noise ; Find one thing to do
and take it to extremes
Design the time of your life. Time is the neglected business of design ; Time has become the ultimate source of value ; Designing the story gives meaning to time ; The history of designing time: from Marey and Muybridge to the Matrix ; Designing the time from street to seat ; For the time of your life practice the generosity of selfishness
Design the difference, not the object. Whatever you create becomes invisible over time ; Like no one else, Bowie understood the lifespan of his own identity ; The difference curve describes a universal law ; Beware the single iteration ; To master the difference curve, you must design the Delta ; Designing the object is not enough: design the difference sequence ; 100 logos. 1,000 colors
Design the platform for constant design. The real design is a metadesign
a platform for continuous improvement ; The platform creates a circle of learning through iterative design ; The automobile industry is a sinister model of the platform for constant design ; Cities are urban platforms
and the greatest design accomplishment of human society ; Freedom within a framework drives continuous innovation ; New media platforms provide creative freedom within a framework of rules ; Freedom in a framework
an equation of constants and variable ; A robust platform enables more participants to contribute creatively
Scale for impact. Think in billions ; Our new problems are the problems of success ; The rich and the poor are all mixed up ; We have been warned
and warned again ; Was Malthus wrong
or merely premature ; The population challenge itself is the measure of the opportunity ; When we scale for impact, we discover that everything matters ; The case of Coke Design the invisible. The reality of internal combustion is invisible ; Our assumptions about design have been wrong: design is not primarily visual ; To design the invisible, we must recover the unity of function and form ; The new challenge of invisible design creates a major opportunity ; Design is not a state: it's a flow ; Forget the styling: the design of your car is out of sight ; Our world is rich in stunning examples of invisible design
and some tragic ones
Design the new normal. Social norms drive behavior ; To inspire massive change, we must understand how change actually happens ; Most decisions are driven by emotion, not reason ; Pioneers often go about creating change the wrong way ; To help people embrace change, reinforce stability ; "SNAP" is a simple matrix for designing massive change ; Design the environment that stimulates change ; An interview with Michael Crow
Design what you do to tell your story. Design what you do to tell the story you want to known for ; The age of opacity is over: welcome to the new age of transparency ; When image and reality part company, trust collapses ; Run the numbers: your accounting department knows what you are doing ; Close your corporate social-responsibility (CSR) department ; Beware the new opacity
transparency rules regardless
New wicked problems demand new wicked teams. The knowledge paradox: the scale of the universe is a function of our sphere of knowledge ; The complex problems we face today don't fit neatly into the old disciplines ; Knowledge has exploded beyond the grasp of any single individual ; Collaboration is a method that can be learned ; Rule #1: Develop deep expertise ; Rule #2: Cultivate curiosity ; Rule #3: Listen ; Rule #4: Be willing to lead ; Rule #5: Be willing to follow ; Rule #6: Maintain an outlier perspective ; Rule #7: Express your imagination
Those who do, teach, get out there and do. We love the world and our children ; Diverse synthesis is the operating system for the future ; Designing, learning, and teaching is a way of being ; To design is to teach, and to teach is to design ; The doing is the teaching ; MC24 teaches the potential of massive change
Work on what you love. When you align your passion with your output, you create maximum value ; Like love, the work is real and it happens in real time ; Real work needs optimism, passion, and beauty ; A strange image ; Put out a pure signal, so that the right people can find you ; Protect your freedom and avoid compromise at all costs ; Design your organization to align people with their passion ; The lounge act ; Columbia College commencement address
9781838660505
Antiquities
Industrial design
Bruce Mau Design
741.6092 / MAU