Critical success factor for effective utilisation of mobile AR in the real estate industry (Softcopy is also available)
Jain, Yashraj (PG191180)
Critical success factor for effective utilisation of mobile AR in the real estate industry (Softcopy is also available) - 2021 - xxi,115p.
Table Of Contents
Abstract I
Research Motivation Iii
Dedication V
Undertaking Vii
Certificate Ix
Acknowledgements Xi
Nomenclature Xiii
Table Of Contents Xv
List Of Figures Xix
List Of Tables
Chapter 1 : Introduction 1
1.1 Background 1
1.2 Need For The Study 2
1.3 Objectives 3
1.4 Scope Of The Study 3
1.5 Limitations Of The Study 4
1.6 Methodology 4
1.7 Contribution 7
1.8 Timeline Of Activities 7
Chapter 2 :Literature Review 9
2.1 Brief Introduction 9
2.2 Background 10
2.3 Building Information Modelling (Bim) In India 10
2.3.1 Benefits & Limitations Of Using Bim 10
2.3.2 Overcome The Limitations Of Bim 11
2.4 Understanding Mixed Reality Spectrum 11
2.4.1 Difference Between Ar & Vr – 12
2.5 Augmented Reality 13
2.5.1 Historical Overview 13
2.5.2 Types Of Augmented Reality (Ar) Technology 14
2.5.3 Types Of Augmented Reality Device 15
2.5.4 Potential Of Augmented Reality (Ar) Technology 16
2.5.5 Limitations Of Augmented Reality 17
2.5.6 Supporting Factors 18
2.6 Use Augmented Reality In The Aeco Sector 19
2.6.1 Identification Of Different Use-Cases 19
2.7 Benefits Of Mobile Augmented Reality In The Real Estate 22
2.8 Summary Of Literature Review 23
Chapter 3 :Research Methodology 25
3.1 Introduction 25
3.2 Research Model 25
3.3 Type Of Research 25
3.4 Type Of Research Approach 26
3.5 Designing Research 26
3.5.1 Designing The Research Methodology 26
3.5.2 Research Time Horizon 26
3.6 Data Collection 27
3.6.1 Framing A Research Strategy 27
3.6.2 Research Tools And Techniques 28
3.6.3 Quality Of Research 30
3.6.4 Sample Size 30
3.7 Research Process Flow 30
Chapter 4 : Data Collection 33
4.1 Introduction 33
4.2 Literature Survey 34
4.3 Exploratory Testing 34
4.3.1 General Information 35
4.3.2 Selection Of Open-Source Platform 36
4.3.3 Process Of Conversion Bim To Mobile Ar (Mar) 36
4.3.4 Observations 38
4.4 Pilot Survey 44
4.5 Questionnaire Survey 46
4.5.1 Definitions 46
4.5.2 Design Of The Questionnaire 46
4.5.3 Questionnaire Survey – 1 (Pre-Usage) 48
4.5.4 Questionnaire Survey – 2 (Post-Usage) 55
Chapter 5 : Data Analysis And Results 61
5.1 Process Of Data Analysis 61
5.2 Analysis Of Pre-Usage Questionnaire Survey – 1 62
5.2.1 Current Market Practices And User Awareness 62
5.2.2 Assessing Technology Acceptance Using Tam Theory 65
5.2.3 Confirmatory Factor Analysis (Cfa) – Tam Model 76
5.2.4 Correlation Test Of Tam Model 80
5.2.5 Interpretation Of Tam Model 81
5.3 Analysis Of Post-Usage Questionnaire Survey – 2 84
5.3.1 Graphical Interpretation For Survey – 2 84
5.3.2 Confirmatory Factor Analysis (Cfa) – Ecm Model 85
5.3.3 Correlation Test Of Ecm Model 88
5.3.4 Interpretation Of Ecm Model 89
Chapter 6 :Conclusion 91
6.1 Implications & Future Scope Of Work 92
6.2 Limitations 94
References 95
Appendices 98
Appendix – 1: Relevance Of Research Questions – Survey 1 (Pre-Usage) 98
Appendix – 2: Pre-Usage Survey Google Form 100
Appendix – 3: Relevance Of Research Questions – Survey 2 (Post-Usage) 106
Appendix – 4: Post-Usage Survey Google Form 107
Appendix – 5: Descriptive Statistics For Survey – 1 109
Appendix – 6: Descriptive Statistics For Survey – 2 110
Annexures 111
Annexure – 1: Types & Cost Of Head Mounted Wearables (Ar Device) 111
Annexure – 2: Types Of Augmented Reality Applications 112
Annexure – 3: Type Of Research Model And Method Of Data Analysis 113
Annexure – 4: Ethical Concern – Survey 1 114
Annexure – 5: Ethical Concern – Survey 2 115
Annexure – 6: Consolidated Summary Of The Received Responses 116
CEM TH-0405 / JAI
Critical success factor for effective utilisation of mobile AR in the real estate industry (Softcopy is also available) - 2021 - xxi,115p.
Table Of Contents
Abstract I
Research Motivation Iii
Dedication V
Undertaking Vii
Certificate Ix
Acknowledgements Xi
Nomenclature Xiii
Table Of Contents Xv
List Of Figures Xix
List Of Tables
Chapter 1 : Introduction 1
1.1 Background 1
1.2 Need For The Study 2
1.3 Objectives 3
1.4 Scope Of The Study 3
1.5 Limitations Of The Study 4
1.6 Methodology 4
1.7 Contribution 7
1.8 Timeline Of Activities 7
Chapter 2 :Literature Review 9
2.1 Brief Introduction 9
2.2 Background 10
2.3 Building Information Modelling (Bim) In India 10
2.3.1 Benefits & Limitations Of Using Bim 10
2.3.2 Overcome The Limitations Of Bim 11
2.4 Understanding Mixed Reality Spectrum 11
2.4.1 Difference Between Ar & Vr – 12
2.5 Augmented Reality 13
2.5.1 Historical Overview 13
2.5.2 Types Of Augmented Reality (Ar) Technology 14
2.5.3 Types Of Augmented Reality Device 15
2.5.4 Potential Of Augmented Reality (Ar) Technology 16
2.5.5 Limitations Of Augmented Reality 17
2.5.6 Supporting Factors 18
2.6 Use Augmented Reality In The Aeco Sector 19
2.6.1 Identification Of Different Use-Cases 19
2.7 Benefits Of Mobile Augmented Reality In The Real Estate 22
2.8 Summary Of Literature Review 23
Chapter 3 :Research Methodology 25
3.1 Introduction 25
3.2 Research Model 25
3.3 Type Of Research 25
3.4 Type Of Research Approach 26
3.5 Designing Research 26
3.5.1 Designing The Research Methodology 26
3.5.2 Research Time Horizon 26
3.6 Data Collection 27
3.6.1 Framing A Research Strategy 27
3.6.2 Research Tools And Techniques 28
3.6.3 Quality Of Research 30
3.6.4 Sample Size 30
3.7 Research Process Flow 30
Chapter 4 : Data Collection 33
4.1 Introduction 33
4.2 Literature Survey 34
4.3 Exploratory Testing 34
4.3.1 General Information 35
4.3.2 Selection Of Open-Source Platform 36
4.3.3 Process Of Conversion Bim To Mobile Ar (Mar) 36
4.3.4 Observations 38
4.4 Pilot Survey 44
4.5 Questionnaire Survey 46
4.5.1 Definitions 46
4.5.2 Design Of The Questionnaire 46
4.5.3 Questionnaire Survey – 1 (Pre-Usage) 48
4.5.4 Questionnaire Survey – 2 (Post-Usage) 55
Chapter 5 : Data Analysis And Results 61
5.1 Process Of Data Analysis 61
5.2 Analysis Of Pre-Usage Questionnaire Survey – 1 62
5.2.1 Current Market Practices And User Awareness 62
5.2.2 Assessing Technology Acceptance Using Tam Theory 65
5.2.3 Confirmatory Factor Analysis (Cfa) – Tam Model 76
5.2.4 Correlation Test Of Tam Model 80
5.2.5 Interpretation Of Tam Model 81
5.3 Analysis Of Post-Usage Questionnaire Survey – 2 84
5.3.1 Graphical Interpretation For Survey – 2 84
5.3.2 Confirmatory Factor Analysis (Cfa) – Ecm Model 85
5.3.3 Correlation Test Of Ecm Model 88
5.3.4 Interpretation Of Ecm Model 89
Chapter 6 :Conclusion 91
6.1 Implications & Future Scope Of Work 92
6.2 Limitations 94
References 95
Appendices 98
Appendix – 1: Relevance Of Research Questions – Survey 1 (Pre-Usage) 98
Appendix – 2: Pre-Usage Survey Google Form 100
Appendix – 3: Relevance Of Research Questions – Survey 2 (Post-Usage) 106
Appendix – 4: Post-Usage Survey Google Form 107
Appendix – 5: Descriptive Statistics For Survey – 1 109
Appendix – 6: Descriptive Statistics For Survey – 2 110
Annexures 111
Annexure – 1: Types & Cost Of Head Mounted Wearables (Ar Device) 111
Annexure – 2: Types Of Augmented Reality Applications 112
Annexure – 3: Type Of Research Model And Method Of Data Analysis 113
Annexure – 4: Ethical Concern – Survey 1 114
Annexure – 5: Ethical Concern – Survey 2 115
Annexure – 6: Consolidated Summary Of The Received Responses 116
CEM TH-0405 / JAI