Branding the city 'Global' - inquiring in to the state narratives of Ahmedabad (Also available on CD)
Kamat, Charvi (PA101616)
Branding the city 'Global' - inquiring in to the state narratives of Ahmedabad (Also available on CD) - 2018 - x,21-84,iiip.,CD-ROM
CONTENTS
Chapter 1: Introduction 21
1.1 Aim 22
1.2 Objectives 22
1.3 Method 23
Chapter 2: Valorization of Historicity into an Economic Product 27
2.1 Understanding heritage 27
2.2 Process of inscribing the world heritage city title 28
2.3 Identifying inconsistencies in the narrative 31
2.3.1 Ellis Bridge and Patang Restaurant 32
2.3.2 Sarkhej Roza and Kankaria Lake and Dutch Cemetery 37
2.4 Garba v/s ‘Form and Design’ 41
2.5 Shifting Identities - Ahmedabad or Amdavad 45
2.6 Commodification of the monuments . 49
Chapter 3: International Growth Coalitions 51
3.1 Vibrant Gujarat - Introduction 51
3.1.1 Journey from “Global Investors’ Summit” to “Connecting India to the world” 52
3.1.2 Partner Countries 53
3.1.3 Affiliation with hotels 57
3.1.4 Online City Branding 59
3.1.5 Ahmedabad Municipal corporation website 62
3.2 Roadshows and Gujarat Elections 63
Chapter 4: Embracing ‘City Branding’ as a Tool for Better Urban Design Model 69
4.1 Impact of Narratives on Urbanscape 69
4.2 Manifestations of World Heritage City Narrative into Urbanscape through Airbnb 73
4.3 Vibrant Gujarat instrumental in triggering development in the city 75
4.4 Categorizing the Narratives under ‘City Branding’ Concept . 77
4.5 Reasons for labeling it as ‘City Branding’ 79
References 85
M.Arch TH-0150 / KAM
Branding the city 'Global' - inquiring in to the state narratives of Ahmedabad (Also available on CD) - 2018 - x,21-84,iiip.,CD-ROM
CONTENTS
Chapter 1: Introduction 21
1.1 Aim 22
1.2 Objectives 22
1.3 Method 23
Chapter 2: Valorization of Historicity into an Economic Product 27
2.1 Understanding heritage 27
2.2 Process of inscribing the world heritage city title 28
2.3 Identifying inconsistencies in the narrative 31
2.3.1 Ellis Bridge and Patang Restaurant 32
2.3.2 Sarkhej Roza and Kankaria Lake and Dutch Cemetery 37
2.4 Garba v/s ‘Form and Design’ 41
2.5 Shifting Identities - Ahmedabad or Amdavad 45
2.6 Commodification of the monuments . 49
Chapter 3: International Growth Coalitions 51
3.1 Vibrant Gujarat - Introduction 51
3.1.1 Journey from “Global Investors’ Summit” to “Connecting India to the world” 52
3.1.2 Partner Countries 53
3.1.3 Affiliation with hotels 57
3.1.4 Online City Branding 59
3.1.5 Ahmedabad Municipal corporation website 62
3.2 Roadshows and Gujarat Elections 63
Chapter 4: Embracing ‘City Branding’ as a Tool for Better Urban Design Model 69
4.1 Impact of Narratives on Urbanscape 69
4.2 Manifestations of World Heritage City Narrative into Urbanscape through Airbnb 73
4.3 Vibrant Gujarat instrumental in triggering development in the city 75
4.4 Categorizing the Narratives under ‘City Branding’ Concept . 77
4.5 Reasons for labeling it as ‘City Branding’ 79
References 85
M.Arch TH-0150 / KAM