Charismatic brand experience : its conception and realization : an enquiry into the role of spaces as a powerful tool inducing brand engagement beyond reason
Patel, Toyam Shah, Niraj (Guide)
Charismatic brand experience : its conception and realization : an enquiry into the role of spaces as a powerful tool inducing brand engagement beyond reason - 2009 - 151p.
I TH-0202 / PAT
Charismatic brand experience : its conception and realization : an enquiry into the role of spaces as a powerful tool inducing brand engagement beyond reason - 2009 - 151p.
I TH-0202 / PAT