Charismatic brand experience : its conception and realization : an enquiry into the role of spaces as a powerful tool inducing brand engagement beyond reason

Patel, Toyam Shah, Niraj (Guide)

Charismatic brand experience : its conception and realization : an enquiry into the role of spaces as a powerful tool inducing brand engagement beyond reason - 2009 - 151p.

I TH-0202 / PAT
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