Research methodology : a guide for researchers in management and social sciences
Taylor, Bill & Others
Research methodology : a guide for researchers in management and social sciences - New Delhi PHI Learning Private Ltd. 2016 - xi,227p.
CONTENTS
Preface ix
Acknowledgements xi
1. An Overview of Research Methodology 1-11
2. Setting up a Research Project 12-23
3. Case Studies as a Methodological Strategy 24-36
4. Surveys as a Methodological Strategy 37-53
5. Experiments as a Methodological Strategy 54-64
6. Action Research as a Methodological Strategy 65-74
7. Interview Methods 75-86
8. The Use of Questionnaires 87-100
9. Observational Methods 101-113
10. Documentary Sources 114-125
11. The Concept of Level of Measurement 126-134
12. Methodology of Analysing Quantitative Data 135-156
13. Methodology of Analysing Qualitative Data 157-170
14. Writing About Research 171-183
Appendixes - A. Basic Statistical Measures 185-189
B. Significance Tests for Use with an Experimental Strategy 190-194
C. Testing Hypotheses about the Shape of Distribution 195-199
D. Factor Analysis in Constructing a Likert Scale 200-208
E. Analysis of Variance 209-213
F. Basic Elements of Sampling Theory 214-220
Index 221-227
9788120329911
001.42 / TAY
Research methodology : a guide for researchers in management and social sciences - New Delhi PHI Learning Private Ltd. 2016 - xi,227p.
CONTENTS
Preface ix
Acknowledgements xi
1. An Overview of Research Methodology 1-11
2. Setting up a Research Project 12-23
3. Case Studies as a Methodological Strategy 24-36
4. Surveys as a Methodological Strategy 37-53
5. Experiments as a Methodological Strategy 54-64
6. Action Research as a Methodological Strategy 65-74
7. Interview Methods 75-86
8. The Use of Questionnaires 87-100
9. Observational Methods 101-113
10. Documentary Sources 114-125
11. The Concept of Level of Measurement 126-134
12. Methodology of Analysing Quantitative Data 135-156
13. Methodology of Analysing Qualitative Data 157-170
14. Writing About Research 171-183
Appendixes - A. Basic Statistical Measures 185-189
B. Significance Tests for Use with an Experimental Strategy 190-194
C. Testing Hypotheses about the Shape of Distribution 195-199
D. Factor Analysis in Constructing a Likert Scale 200-208
E. Analysis of Variance 209-213
F. Basic Elements of Sampling Theory 214-220
Index 221-227
9788120329911
001.42 / TAY