Choice architecture : a new approach to behavior, design, and wellness
Parikh, Avani
Choice architecture : a new approach to behavior, design, and wellness - New York Routledge 2018 - xiv,116p.
CONTENTS
List offigures ix
Acknowledgmentsxxxxxi
Prefacexii
1. The Inescapable Architecture of Everyday Life 1
2. A Framework for Architectural Interpretation 4
Rational Persons 6
Architects and,Designers 7
Looking a Little More Closely at What Happens
Inside Phil 9
Abstracting From Phil : The Elements of Choice Theory 13
Extending this Model to the Community 22
The Architectural Problem 23
Phil Can Sometimes be Inconsistently Rational 24
How Tom :S Irrationality can Sometimes Help Him 30
The Architectural Problem Revisited 36
3. Rational and Irrational Behavior39
Back to Consistent Rationality 39
Anchoring 46
Availability 51
The Cost of Zero Cost 58
Nonlinearity 62
Representativeness 68
Framing 72
Reference Point Shifts 78
A Overview of the Architectural Problem 87
4. Reflecting on Choice Architecture 93
Architecture is not a tree 93
The Structure of Architectural Experience 101
A Few Cautionary Remarks 104
Uncertainty 105
Utility and Meanings 106
The Inescapable Architecture of Everyday Life 109
Bibliography 111
Index 113
Contents
List offigures ix
Acknowledgmentsxxxxxi
Prefacexii
1The Inescapable Architecture of Everyday Life 1
2A Framework for Architectural Interpretation 4
2.1 Rational Persons 6
2.2 Architects and,Designers 7
2.3 Looking a Little More Closely at What Happens
Inside Phil 9
Abstracting From Phil : The Elements of Choice Theory 13
Extending this Model to the Community 22
The Architectural Problem 23
7 Phil Can Sometimes be Inconsistently Rational 24
How Tom :S Irrationality can Sometimes Help Him 30
The Architectural Problem Revisited 36
Rational and Irrational Behavior39
Back to Consistent Rationality 39
Anchoring 46
Availability 51
The Cost of Zero Cost 58
Nonlinearity 62
Representativeness 68
Framing 72
\
)
9780815370512
720.1 / PAR
Choice architecture : a new approach to behavior, design, and wellness - New York Routledge 2018 - xiv,116p.
CONTENTS
List offigures ix
Acknowledgmentsxxxxxi
Prefacexii
1. The Inescapable Architecture of Everyday Life 1
2. A Framework for Architectural Interpretation 4
Rational Persons 6
Architects and,Designers 7
Looking a Little More Closely at What Happens
Inside Phil 9
Abstracting From Phil : The Elements of Choice Theory 13
Extending this Model to the Community 22
The Architectural Problem 23
Phil Can Sometimes be Inconsistently Rational 24
How Tom :S Irrationality can Sometimes Help Him 30
The Architectural Problem Revisited 36
3. Rational and Irrational Behavior39
Back to Consistent Rationality 39
Anchoring 46
Availability 51
The Cost of Zero Cost 58
Nonlinearity 62
Representativeness 68
Framing 72
Reference Point Shifts 78
A Overview of the Architectural Problem 87
4. Reflecting on Choice Architecture 93
Architecture is not a tree 93
The Structure of Architectural Experience 101
A Few Cautionary Remarks 104
Uncertainty 105
Utility and Meanings 106
The Inescapable Architecture of Everyday Life 109
Bibliography 111
Index 113
Contents
List offigures ix
Acknowledgmentsxxxxxi
Prefacexii
1The Inescapable Architecture of Everyday Life 1
2A Framework for Architectural Interpretation 4
2.1 Rational Persons 6
2.2 Architects and,Designers 7
2.3 Looking a Little More Closely at What Happens
Inside Phil 9
Abstracting From Phil : The Elements of Choice Theory 13
Extending this Model to the Community 22
The Architectural Problem 23
7 Phil Can Sometimes be Inconsistently Rational 24
How Tom :S Irrationality can Sometimes Help Him 30
The Architectural Problem Revisited 36
Rational and Irrational Behavior39
Back to Consistent Rationality 39
Anchoring 46
Availability 51
The Cost of Zero Cost 58
Nonlinearity 62
Representativeness 68
Framing 72
\
)
9780815370512
720.1 / PAR