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Peng, Mike W.

Global business - New Delhi Cengage learning 2011 - xvii,544,ip.

CONTENTS
Part 1 Laying Foundations 1
Chapter 1 Globalizing Business 2
Chapter 2 Understanding Politics, Laws, and Economics 28
Chapter 3 Emphasizing Cultures, Ethics, and Norms 54
Chapter 4 Leveraging Capabilities Globally 86
Part 2 Acquiring Tools 109
Chapter 5 Trading Across Borders 110
Chapter 6 Investing Abroad Directly 142
Chapter 7 Dealing with Foreign Exchange 170
Chapter 8 Global and Regional Integration 198
Part 3 Strategizing around the Globe 229
Chapter 9 Entering Foreign Markets 230
Chapter 10 Entrepreneurial Firm 256
Chapter 11 Alliances and Acquisitions 280
Chapter 12 Managing Competitive Dynamics 310
Chapter 13 Strategy and Structure 334
Part 4 Building Functional Excellence 361
Chapter 14 Human Resource Management 362
Chapter 15 Marketing and Supply Chain Management 388
Chapter 16 Governing the Corporation 414
Chapter 17 Corporate Social Responsibility 440
Integrative Cases
Glossary 517
Index 529
Credits 545


ISBN: 9780324585940

Subjects--Personal Names:

Dewey Class. No.: 658.04 / PEN