Nudge :

Thaler, Richard H.

Nudge : improving decisions about health, wealth and happiness - New Delhi Penguin Books 2009 - x,305,ivp.

CONTENTS
Acknowledgments ix
Introduction i
PART I
Humans and Econs
I. Biases and Blunders 19
z. Resisting Temptation 43
Following the Herd 57
When Do We Need a Nudge? 79
Choice Architecture 89
PART 11
Money
Save More Tomorrow 113
Naive Investing 128
Credit Markets 140
Privatizing Social Security: Smorgasborg Style 151
PART III
Society
Prescription Drugs: Part D for Daunting 167
How to Increase Organ Donations 184
iz. Saving the Planet 193

Privatizing Marriage 211
PART IV
Extensions and Objections
A Dozen Nudges 2.2.7
Objections 135
The Real Third Way 253
Postscript: The Financial Crisis of 2008 255
Notes 261
Bibliography 270
Index 295



9780141040011



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