Steve jobs way : ileadership for a new generation
Elliot, Jay
Steve jobs way : ileadership for a new generation Book - Bombay,Ahmedabad etc Jaico Pub. House 2011 - xv,259p.
CONTENTS Author's Note ix Prologue xi PART IProduct Czar 1 Passion for the Product 3 2 Success Is in the Details 19 PART II Talent Rules 3 Teaming: Pirates! Not the Navy 39 4 Tapping Talent 59 5 Rewards for the Pirates 79 PART III Team Sports 6 The Product-Driven Organization 93 7 Maintaining Momentum 117 8 Recovery 141 9 Holistic Product Development 155 10 Evangelizing Innovation 175 PART IV Becoming Cool: A Different View of Selling 11 The Door Opener: Branding 195 12 Riding the Retail Juggernaut 203 13 Achieving the Definition of Cool: 215 There's an App for That PART V On Becoming Stevian 235 14 In His Footsteps 245 A Letter to Steve Acknowledgments Notes
8179927687
745.4092 / ELL
Steve jobs way : ileadership for a new generation Book - Bombay,Ahmedabad etc Jaico Pub. House 2011 - xv,259p.
CONTENTS Author's Note ix Prologue xi PART IProduct Czar 1 Passion for the Product 3 2 Success Is in the Details 19 PART II Talent Rules 3 Teaming: Pirates! Not the Navy 39 4 Tapping Talent 59 5 Rewards for the Pirates 79 PART III Team Sports 6 The Product-Driven Organization 93 7 Maintaining Momentum 117 8 Recovery 141 9 Holistic Product Development 155 10 Evangelizing Innovation 175 PART IV Becoming Cool: A Different View of Selling 11 The Door Opener: Branding 195 12 Riding the Retail Juggernaut 203 13 Achieving the Definition of Cool: 215 There's an App for That PART V On Becoming Stevian 235 14 In His Footsteps 245 A Letter to Steve Acknowledgments Notes
8179927687
745.4092 / ELL