Small business management : concepts and techniques for improving decisions

Kakkar, Arjun

Small business management : concepts and techniques for improving decisions - New Delhi Global India Publications Pvt. Ltd. 2009 - v,309p.

CONTENTS Preface v 1. Small Business Management : An Introduction 1 2. The Right Small Business 23 3. Market Assessment 47 4. Building a Business Plan 89 5. Financing the Business 173 6. Marketing Your Product 247 Bibliography 305 Index 307

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