Small business management : concepts and techniques for improving decisions
Kakkar, Arjun
Small business management : concepts and techniques for improving decisions - New Delhi Global India Publications Pvt. Ltd. 2009 - v,309p.
CONTENTS Preface v 1. Small Business Management : An Introduction 1 2. The Right Small Business 23 3. Market Assessment 47 4. Building a Business Plan 89 5. Financing the Business 173 6. Marketing Your Product 247 Bibliography 305 Index 307
9380228058
658.022 / KAK
Small business management : concepts and techniques for improving decisions - New Delhi Global India Publications Pvt. Ltd. 2009 - v,309p.
CONTENTS Preface v 1. Small Business Management : An Introduction 1 2. The Right Small Business 23 3. Market Assessment 47 4. Building a Business Plan 89 5. Financing the Business 173 6. Marketing Your Product 247 Bibliography 305 Index 307
9380228058
658.022 / KAK