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New positioning : the latest on the world's # 1 business strategy.

Trout, Jack

New positioning : the latest on the world's # 1 business strategy. - Berkley,P.A,New York,Tokyo etc McGraw Hill Pub. 1995 - 173p.

ISBN: 0071147799

Subjects--Topical Terms:
Positioning (Advertising)

Dewey Class. No.: 659.111 / TRO

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