Internet marketing
Nayak, Akshayakumar
Internet marketing - New Delhi Jnanada Prakashan 2010 - vii,317p.
CONTENTS Foreword (v) 1. Introduction to Internet Marketing 1 2. Theories of Internet Marketing 17 3. Marketing on the Internet 72 4. Internet Marketing Standards 101 5. Online Marketing Strategies 131 6. Advertising and Marketing 171 7. The Idea of Internet Business 219 8. International Business and the Internet 227 9. Theory of Relationship Marketing 249 10. Internet and E-marketing Technology 265 11. Internet Integration in Business Marketing 278 Further Reading 306 Index 111
8171394132
658.8020285 / NAY
Internet marketing - New Delhi Jnanada Prakashan 2010 - vii,317p.
CONTENTS Foreword (v) 1. Introduction to Internet Marketing 1 2. Theories of Internet Marketing 17 3. Marketing on the Internet 72 4. Internet Marketing Standards 101 5. Online Marketing Strategies 131 6. Advertising and Marketing 171 7. The Idea of Internet Business 219 8. International Business and the Internet 227 9. Theory of Relationship Marketing 249 10. Internet and E-marketing Technology 265 11. Internet Integration in Business Marketing 278 Further Reading 306 Index 111
8171394132
658.8020285 / NAY