Harvard business review on the innovative enterprise

Amabile, Teresa M. & others

Harvard business review on the innovative enterprise Book - Boston Harvard Business School Press 2003 - x,195p. - Harvard business review paperback series .

Creativity Under the Gun 1 TERESA M. AMABILE, CONSTANCE N. HADLEY, AND STEVEN J. KRAMEK Tough-Minded Ways to Get Innovative 27 ANDRALL E. PEARSON Breaking Out of the Innovation Box49 JOHN D. WOLPERT The Sputtering R&D Machine67 MARTHA CRAUMER Inspiring Innovation89 ELLEN PEEBLES The Discipline of Innovation 111 PETER F. DRUCKER Research That Reinvents the Corporation 129 JOHN SEELY BROWN Creativity Is Not Enough 155 THEODORE LEVITT About the Contributors 181 Index 185

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