Harvard business review on managing high-tech industries

Harvard business review on managing high-tech industries - Boston Harvard Business School Press 1999 - vii,241p. - Harvard business review paperback series .

CONTENTS Technology Integration : Turning Great Research into Great products 1 MARCO IANSITI AND JONATHAN WEST When Is Virtual Virtuous? Organizing for Innovation 31 HENRY W. CHESBROUGH AND DAVID J. TEECE The New Logic of High-Tech R&D 55 GARY P. PISANO AND STEVEN C. WHEEL WRIGHT Real-World R&D: Jumping the product Generation Gap 91 MARCO IANSITI How Architecture Wins Technology Wars 117 CHARLES R. MORRIS AND CHARLES H. FERGUSON Increasing Returns and the New World of Business 147 W. BRIAN ARTHUR Building Effective R&D Capabilities Abroad 171 WALTER KUEMMERLE Defining Next-Generation Products: An Inside Look 199 BEHNAM TABRIZI AND RICK WALLEIGH About the Contributors 223 Index 229

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