Event planning and management
Sharma, Sandeep
Event planning and management - Jaipur Aadi Publications 2011 - 297p.
CONTENTS Preface iii 1. Introduction 1 2. Event Operations 32 3. Types of Event Management 66 4. Assessing and Measuring Success 106 5. Research 136 6. Planning the Event 146 7. Project Management for Events 154 8. Control and Budgeting 177 9. Communication 200 10. Decision Making 209 11. The Culture of an Organization 232 12. Leadership and Supervision 240 13. Marketing and Promotion 250 14. The Art of Negotiation 273 15. Proposal and Presentation 287 Index 296
938090228X
658.1 / SHA
Event planning and management - Jaipur Aadi Publications 2011 - 297p.
CONTENTS Preface iii 1. Introduction 1 2. Event Operations 32 3. Types of Event Management 66 4. Assessing and Measuring Success 106 5. Research 136 6. Planning the Event 146 7. Project Management for Events 154 8. Control and Budgeting 177 9. Communication 200 10. Decision Making 209 11. The Culture of an Organization 232 12. Leadership and Supervision 240 13. Marketing and Promotion 250 14. The Art of Negotiation 273 15. Proposal and Presentation 287 Index 296
938090228X
658.1 / SHA