Entrepreneur's toolkit : tools and techniques to launch and grow your new business
Entrepreneur's toolkit : tools and techniques to launch and grow your new business
- Boston Harvard Business School Press 2005
- xix,256,xip.
- Harvard business essentials series .
CONTENTS Introduction xi 1. Self-Diagnosis 1 Do You Have the Right Stuff to Start a Business? The Makings of an Entrepreneur 2 Background 7 It May Be Right for You 8 Summing Up 9 2. Finding and Evaluating the Opportunity 11 Is If Real and Large Enough? Characteristics of an Opportunity 13 Where to Look for Opportunities 20 From Identification to Evaluation 24 Summing Up 29 3. Organizing the Enterprise 31 Which Form Is Best for You? Sole Proprietorship 32 Partnership 34 C Corporations 38 S Corporations 41 The Limited Liability Company 42 Which Form Makes Sense for You? 42 Summing Up 44 4. Building a Business Model and Strategy 47 How They Work Together Your Business Model 48 Strategy 53 Summing Up 61 5. Writing a Business Plan 63 The Basics The Purposes of a Business Plan 65 Suggested Format 66 Style 77 Final Thoughts 83 Summing Up 84 6. Financing the Business 87 Where's the Money? A Life-Cycle View of Financing 88 Life-Cycle Financing of the Entrepreneurial Company 95 Financing Growth at eBay 102 Other Forms of External Financing 106 Matching Assets and Financing 107 Summing Up 108 7. Angels and Venture Capitalists 111 For Serious Outside Equity Business Angels 113 Venture Capitalists 117 Making a Presentation 122 A Caveat on Taking VC Capital 122 Summing Up 127 8. Going Public 129 Adventures in the Capital Markets Pros and Cons of Going Public 131 The Makings of an IPO Candidate 133 The Role of the Investment Bank 135 The IPO Process in a Nutshell 136 Alternatives to an IPO 140 Summing Up 142 9. Enterprise Growth 143 The Challenge to Management The Impact of Growth 144 Sustaining Growth 146 The Management Challenge 152 Is It Time to Change the Guard? 157 Summing Up 161 10. Keeping the Entrepreneurial Spirit Alive 163 The Ultimate Challenge of Success Three Challenges 165 What Entrepreneurial Leaders Must Do 168 Summing Up 176 11. Harvest Time 177 Reaping What You've Sown Why Entrepreneurs Cash Out 178 Harvesting Mechanisms 180 What's It Worth? 185 Summing Up 188 Appendix A: Understanding Finanicial Statements 191 Appendix B: Breakeven Analysis 207 Appendix C: Valuation Concepts 211 Appendix D: Online Help When You Need It 223 Appendix E: Rule 144 227 Notes 231 Glossary 235 For Further Reading 243 Index 247 About the Subject Adviser 257 About the Writer 258
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CONTENTS Introduction xi 1. Self-Diagnosis 1 Do You Have the Right Stuff to Start a Business? The Makings of an Entrepreneur 2 Background 7 It May Be Right for You 8 Summing Up 9 2. Finding and Evaluating the Opportunity 11 Is If Real and Large Enough? Characteristics of an Opportunity 13 Where to Look for Opportunities 20 From Identification to Evaluation 24 Summing Up 29 3. Organizing the Enterprise 31 Which Form Is Best for You? Sole Proprietorship 32 Partnership 34 C Corporations 38 S Corporations 41 The Limited Liability Company 42 Which Form Makes Sense for You? 42 Summing Up 44 4. Building a Business Model and Strategy 47 How They Work Together Your Business Model 48 Strategy 53 Summing Up 61 5. Writing a Business Plan 63 The Basics The Purposes of a Business Plan 65 Suggested Format 66 Style 77 Final Thoughts 83 Summing Up 84 6. Financing the Business 87 Where's the Money? A Life-Cycle View of Financing 88 Life-Cycle Financing of the Entrepreneurial Company 95 Financing Growth at eBay 102 Other Forms of External Financing 106 Matching Assets and Financing 107 Summing Up 108 7. Angels and Venture Capitalists 111 For Serious Outside Equity Business Angels 113 Venture Capitalists 117 Making a Presentation 122 A Caveat on Taking VC Capital 122 Summing Up 127 8. Going Public 129 Adventures in the Capital Markets Pros and Cons of Going Public 131 The Makings of an IPO Candidate 133 The Role of the Investment Bank 135 The IPO Process in a Nutshell 136 Alternatives to an IPO 140 Summing Up 142 9. Enterprise Growth 143 The Challenge to Management The Impact of Growth 144 Sustaining Growth 146 The Management Challenge 152 Is It Time to Change the Guard? 157 Summing Up 161 10. Keeping the Entrepreneurial Spirit Alive 163 The Ultimate Challenge of Success Three Challenges 165 What Entrepreneurial Leaders Must Do 168 Summing Up 176 11. Harvest Time 177 Reaping What You've Sown Why Entrepreneurs Cash Out 178 Harvesting Mechanisms 180 What's It Worth? 185 Summing Up 188 Appendix A: Understanding Finanicial Statements 191 Appendix B: Breakeven Analysis 207 Appendix C: Valuation Concepts 211 Appendix D: Online Help When You Need It 223 Appendix E: Rule 144 227 Notes 231 Glossary 235 For Further Reading 243 Index 247 About the Subject Adviser 257 About the Writer 258
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